Advice You - Business

As a publicist and marketing expert I've worked with a number of doctors, lawyers, entrepreneurs and authors in their marketing efforts. I’ve used practically every form of marketing method from public relatio

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ns and advertising to internet marketing and direct mail. You name the medium; I’ve done it... that includes banner towing planes, hot air balloons and highway billboards. But when you’re the owner of a small

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

business and captain of your own ship, money is tight and every minute counts so you need to maximize both time and money to the fullest. So, looking at an area that most people just slough off, I am here to t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ell you how to Market Your Business During Your Lunch Hour.

I’ve come up with a few things you can do over the lunch hour to promote your business. Here we go:

1. Never have lunch alone. Network with top exe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s, current clients, people who can influence others, everyone from the pastor at the church to the head of the Chamber of Commerce. Make a list and keep your lunch calendar full. Let’s face it, everyone has to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eat lunch and if you’re buying most people would eat with anyone!

2. Write one article a week. Everyone has expertise on certain subjects related to their field. Write a 600-1000 word article about a focused

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

topic. First come up with a list of topics you want to write about. Then set a goal to have them completed by a certain date; one a week works for me. If you don't have time, hire a ghost writer (you still get

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to put your name on it). Where do you find a ghost writer? Check your local newspaper; chances are there's a writer who'd like to pick up some extra cash. Can't work with someone so close to home, go two towns

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

away to that community’s newspaper. Or, check out this online resource at: www.writeittight.com. Then publish the articles on the internet using sites like www.arrivenet.com. Why should you go through all th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s trouble? It’s simple. People search online for the solution to their problem or for someone or something that can solve their problem. Once someone reads your article they are “pre-sold” on your ability to d

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the same for them, then they contact you.

3. Create or improve your web site. There's a ton of business out there online, but if your website looks ancient, then there goes your credibility. So, make sure it

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

’s up to date, has the new articles you just wrote and that you've optimized it so search engines can find you. Worse yet, if you don’t have a web site, better spend more than your lunch hour creating one. The

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e’s really nothing more important than creating a web site for your business. Want a top notch site? Check out the web design services at www.marketingsuccess.com

4. Take an online marketing class. If you a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

re eating a sandwich at your desk then sign up for Google’s Pay Per Click (PPC) tutorial and become a master at PPC. Go to Google PPC Tutorial and check out how you can generate new leads via your web site us

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng Pay Per Click marketing. Few things you could do with your time will pay bigger rewards.

5. Speak at your local service clubs noon time meeting. Every service club i.e. Rotary, Kiwanis, Women’s Club etc,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

eed a speaker. Even if you talk about your hobby, a charity you support or something outside your area of expertise people are getting to know you. People like to do business with someone they know and can tru

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

st. Personally I talk about my hot air balloon flights in Michigan and my exploits around the world. Most people find it very interesting and it allows people to get to know me better.

The Bottom Line: Your l

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nch hour is a terrible thing to waste. Put it to good use and watch your business grow and prosper.

One more thing. If you think working through your lunch is a little insane then you’ll find a sympathetic ea

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r in a new book by Washington DC business coach Lisa Whaley. The title says it all: “Prisoners of Technology, Time to Get Unplugged!” Lisa says instead of making life easier, technology has introduced comple

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ity. Instead of giving us more time with family, technology has pulled family members away from each other and toward their devices. Maybe she has a point! But, hey I am working through my lunch, how about you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Two Dallas men who made their living by changing light bulbs atop 40' poles invent a safe light lowering system which leads to a successful business.

Don't let over-enthusiasm mess up the chances of your new business idea being accepted. Curb your emotions and pick the right time and place if you want to succeed in selling your idea to busy professionals.

Recruitment is one of those activities that you cannot just 'switch on' when you have a vacancy and expect instant results. To attract the right people on an on going basis, you must have some key steps or systems in place all the time - even when you have no open vacancies.

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