Advice You - Business

Every time someone sends me an e-mail telling me that they've just discovered the "next big thing" in online marketing

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, I'm naturally a little bit skeptical.

So when I received an e-mail from world-renowned Internet marketing expert De

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ek Gehl recently telling me that he had a "revolutionary" product he wanted to show me, I wasn't sure what to expect!

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

It turns out that Derek was talking about "direct-to-desktop" technology. Now, for those of you who haven't heard of

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

his before, it basically allows you to send messages directly to the desktops of your customers or subscribers WITHOUT

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

using e-mail. When you have a message you want to send, it will "pop up" right on the desktops of their computers, ins

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tead of landing in their e-mail inboxes.

I've actually heard of this technology before, but the software necessary to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

get started cost a fortune (at least $10,000), and you needed a team of programmers to implement it on your site. So w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hen I decided to take Derek up on his "90-Day Risk Free Trial," I was a little nervous that the set-up process would b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

too complicated for me. (I am the farthest thing from a "technical whiz" you will ever meet!)

I can honestly say I w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s amazed at how "dummy-proof" this software is to use! I was up and running in no time, and everything worked perfectl

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y the first time around! And convincing my subscribers to download the little "Desktop Reader" was actually really eas

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

. (Derek is giving away a couple of free reports with the software that explain a TON of great ways to get people usin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g the application.)

Once you start using "Desktop Marketer Pro" for your business, you can simply forget about some o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your biggest e-mail marketing headaches! You'll never again need to worry about:

- People changing their e-mail

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ddresses without telling you.
- Your legitimate messages getting wrongfully flagged as spam.
- Free acco

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

unts (like Yahoo! and Hotmail) "bouncing back" your messages.
- Blocked mail and blacklists.
- Your mess

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ge disappearing under a mountain of junk e-mail and spam.

The bottom line is that this product does everything it

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

promises -- and a whole lot more! You can track exactly WHO is reading your messages so you never have to guess if yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r e-mail is being delivered. I give "Desktop Marketer Pro" a 10 out of 10 rating -- my absolute highest recommendation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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