Advice You - Business

It seems that, at least in the US, the holiday season starts earlier and earlier, with Christmas cards taking over most of the card section of any store right after Hallo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ween (if not before!).

And while it bugs me to hear holiday music over the store speakers while I'm shopping for my daughter's Halloween costume (because by the time San

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a does visit, I'm quite tired of dreaming of a "White Christmas"), as far as planning on how to market for and during the holiday season for my business, it's almost neve

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r too early.

One of the mantras of Client Abundance is "Giver's Get," in the sense that you are giving from a place of having no expectation of getting anything in retur

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

.

What follows are 5 ways that you can give in your business, feel really good about it, and reap the rewards from the Universe.

1. Thank your clients and customers.

A

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n obvious one to do around Thanksgiving is to show your gratitude to your current clients and customers for their business. But you might be surprised at how few business

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

owners actually take the time to do this.

It could be something as simple as expressing your thanks in a short email. Or you could send a thank you card in the mail. Or

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you could take it a step further and do what I'm doing this year - sending a postcard expressing my gratitude with a link to a special - and fr*e - gift to my VIP clients

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and customers.

Taking the time to say thank you goes a long way towards deepening that all-important relationship with your current clients and customers. If you do noth

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ing else this holiday season, at least do this.

2. Give your ezine list a gift.

Your 'pot of gold' in your business in your email list of potential clients and customer

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. You should always be treating them well, but at least once a year, offer them a gift - no strings attached - just because...

This year, I'll be offering my second annu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

al 12 Days of Christmas series to my ezine subscribers, where they will receive something of value that will benefit them in building their business once a day for the 12

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

days leading up to Christmas. This was a huge hit last year, and it was a blast for me to come up with something new each day.

You don't have to offer 12 gifts, however.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Just one will do very nicely as well.

3. Give a holiday coupon.

As a gift to your list as well as to give you a boost in your income, why not offer a coupon towards on

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

or more of your offerings. You could offer a 2-for-1 coaching session, or a 20% off discount for one of your ebooks or ecourses, or you could offer a special price for t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he month of December only on one of your programs.

4. Give your affiliates a gift.

Your affiliates are also one of your greatest assets in your business. Show your grat

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tude to the folks who have chosen to join your 'sales force' by increasing their commissions for the holiday season.

Ideally, your commission rate should be at least 25%

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. Why not reward them further for promoting your offerings by doubling their commissions to 50%?

5. Give yourself a gift.

And don't forget yourself! If you haven't alre

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

dy, hire a virtual assistant to help you now so you can enjoy more of your holidays. You'll be so glad you did and you'll never go back to being a lone ranger!

I'd like

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to invite you to choose at least two of these ways of giving in your business to implement this holiday season.

Copyright (c) 2006 Alicia M Forest and ClientAbundance.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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As attractive as it may seem – even glamorous, perhaps – being a Consultant takes work. It’s a job. It can also be a business, a career, even a profession, depending on the attitude with which you approach the effort. And, yes, becoming a Consultant does take effort. Make no mistake about that.

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