Advice You - Business

Having a booth or table at a Trade Show, Expo or Business Fair can be very profitable or a complete waste of time and money. With preparation, you can certainly increase your odds

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

for the first option.

First, ask yourself: when you go to a Trade Show, Expo or Business Fair, what attracts you to the various booths? When you see a slovenly-dressed attendant s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tting down or worse yet – talking on her cell phone, does that just draw you to the display? Of course not!

Making sure a positive, energetic person is staffing the booth is proba

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ly the most important consideration. S/he needs to be dressed professionally for that type of event, and NO SITTING DOWN! Yes, I know it's a long day. If you're pregnant or infir

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

, then by all means sit down, but know you will be less able to attract people to you. There will be a few minutes of slow time here and there to rest.

I will not pretend to under

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tand your industry, so I will assume you can create an attractive table with appropriate display items. If you're unsure, go to an Expo and observe the most popular booths. Why is

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

everyone hanging out there? Being outrageous in appearance and/or behavior will always attract people to check you out.

Now that you have the aesthetics handled, you need to dete

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mine your goals for the event. Are you trying to sell products right then and there? How much product? Will you deliver it then or have it delivered at a later date?

Are you try

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng to collect information? What kind of information? How many people's information do you want? Set yourself some aggressive goals before the event.

I have a client (let's call

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

er Sue) who owns a tutoring company and is working toward increasing her number of clients. She found an opportunity to have a table at a fundraising event at a local high school.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Here is what we discussed and I suggested this week:

Have a clear idea of who you want to attract to your booth, and why they should give you their time. Also, be clear on what yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ur intention is for the day – what do you hope to accomplish? She primarily wants to book fr'ee consultations, and secondarily to collect contact information.

So, why would anyone

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

even stop to talk to Sue? Having a compelling, short statement that will stop people from just walking by is very important. For example, as people are walking by, she could ask t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

em if they are looking for a way to assure their high-schooler's acceptance into a good college, or something equally emotional that would make caring parents stop and listen.

Afte

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

they stop, why should they book an appointment or even hand over their personal information? Give something away! I suggested she could give away a fr'ee consultation to everyone

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and give away a personal assessment in a drawing. In fact, I suggested she give away 5 personal assessments to really entice people to enter the drawing. I also suggested she inf

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

orm visitors of the dollar value of the fr'ee consultation and the assessment. Booking the appointments right there on the spot when possible saves everyone time, but giving the p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rson an appointment card and then calling to confirm the appointment are important.

In summary, to set yourself up for success at a trade show or expo, put your best foot forward b

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

exuding positive energy and looking and sounding professional. Know exactly why you are there and what you hope to accomplish by the end of the event. Be prepared for success – h

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ve your appointment books, order forms, credit card machine, etc. Provide an incentive to visitors to your table in exchange for their information.

Copyright (c) 2006 Audrey Burto

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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I have four month of an experience at work at home based business opportunity and would like to share it here. It is not a talk of me, but of my experience, maybe can help new beginners.

The number one etiquette tip for interviews is writing a thank-you letter. This is not a tool commonly used by job seekers right now. If you are looking for an advantage and a way to stick out above the other job applicants then follow up your interview by showing appreciation and courtesy.

Best-selling author, popular keynote speaker, and President of Customersatisfaction.com, Dr. Gary S. Goodman, says there are three good things in life that we can't get enough of. Deploying one of these will help you to satisfy customers, build loyalty, and motivate your staff.

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