Advice You - Business

If you’re having difficulty getting your prospects attention, why not gigantisize your mail?

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Okay, "gigantisize" really isn't a word. Hey, if the President can make up words and get awa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

with it, why can't I?

Several years ago I identified 20 targets whom I designated as "A" le

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

el prospects. Of course, they were also targets (and clients) of several of my competitors. M

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

standard sales letters and mailings were not getting noticed. I decided to try something unu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ual.

I purchased several pieces of heavy-duty white cardboard and cut them into pieces 17" x

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

22" - giant post cards you might call them. I went to a printer and had a message printed on

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ne side:

Tired of the same old ideas

from the same old sources?

We've got several BIG idea

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

.

"The little guys with big ideas"

These were relatively expensive on a per-piece basis - a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

out $5 each counting postage, for a total of about $100. But they certainly produced outstand

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng results! Twelve of the prospects responded immediately, and in the following six months, w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e provided proposals to 4 of them.

So the point is.....can you deliver a standard message in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

an unusually big way? Or maybe deliver an unusual message in a more unusual way?

Giant postc

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rds are great but they’re not the only oversized mailing that will work. Why not an extra lar

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e business envelope? How about an envelope with a big “hump” that creates the illusion of som

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

thing very big inside? Or maybe you can send your information or proposal in a box that’s big

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

er than necessary.

Your goal is to get your prospect to notice your mailing and open it, isn

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t it? With the piles of mail everyone receives, it’s hard to get past the junk and the legiti

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ate mail. You’ve got to do something to make it stand out. Gigantisizing your mail just might

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

do the job.

I’ll bet there’s one guarantee: the post office will never lose your giant mail

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It is essential that when you start a non-profit group that you fully consider all the implications of the message you send out. A simple catchy slogan can destroy all the good will intent if done incorrectly. Let's look at a case study shall we?

A recent study has concluded that Canadian women are not participating in the labour market. This is a stunning reversal of a decades long trend

To offer the spirit of service, look beyond your customer's request to identify their true concerns. What you can offer may be different, and more effective, than what they have requested. Listen for unspoken needs, not just spoken words.

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