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Product development may be defined as the process of conceptualizing and marketing a product. And this product can be something new to the market or something new to an ind

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ividual company, or it could be a product which already exists and has just undergone improvement.

Why is product development important? Well, it's not just important. It'

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a critical process to retain and maintain customer loyalty and be able to contend in the today's financial service situation. With an effective product development, custom

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rs and providers gain essential insights from the interaction and this helps the provider in better realizing the desires of its customers.

All product development undergo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es a parallel planning process. Although the process is continuous, it is imperative that companies pause and weigh up each step to see whether the product to be developed

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s worth the effort and investment. The company should have a specific array of criteria from which to base its assessments.

In product development, creativity is a valuabl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

plus point. The company must be imaginative in coming up with ideas for the business. It must be able to develop fresh ways of attacking marketing problems. The company m

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ust secure these ideas and assess if they are worth spending more time and energy in.

When ideas are already available, the next segment in the process is to define the co

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cept. This is how the company turns the idea into an actual business opportunity with the projection of required investment and estimated return. The company must set speci

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ic standards and purpose to base from to decide whether it must pursue the investment. Questions like "Is the idea technically feasible?", "What are its effect to existing

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

roducts?", "How will it affect the market competition?" must be answered.

The next stage in the product development process is the development of the concept. Usually, the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

initial step of this stage involves the definition of the requirements of the clients. Then, the transformation into some structure of channel or model service follows. Th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

idea is to translate the recognized customer needs into probable response to these needs. In the actual application, the development and design of the product will carry o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

into subsequent processes as the product is polished and can be released to the marketplace.

The testing and finalization of the concept then follows. This stage involves

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a controlled release of a product for manufacturing; support and sales organizations are then done to test and improve the product. In this process, the company would dete

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mine whether the concept was erroneous, the target market is frail, and the product must discontinue considering the anticipated cost of releasing it into the market.

When

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the product has been approved in the testing stage, it is now ready for its full launch. This is perhaps one of the most arduous and costly stages. This chapter includes th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e development of the market, the right channels, the support of the product, and the building up of the volume of production.

Finally, management of the life cycle must be

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

worked out. Usually, it is not recommended to handle a product that is waning in the market, or lengthen its life with a "kicker". When this action is not properly planned,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the call for the development of new products is frequently prompted by declining sales. If this happens, the company may not have ample time to have new products developed

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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