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Marketing automation is an intrinsic part of on-demand customer relationship management, otherwise known as CRM. One of the most important aspects of CRM lies in the integration

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of sales and marketing. Marketing automation enables companies to manage multi-channel marketing campaigns, and provide current communications with sales teams. An automated lead

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

handoff system further ensures that leads don't go cold, and real-time reports and analytics allow marketers to measure and track ROI and other data on marketing campaigns. Here

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

re the specifics on the most important components in a marketing automation application:

Integrated Sales and Marketing Application
An integrated sales and marketing applic

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ation, complete with automated lead conversion, is one of the biggest benefits of marketing automation. Such a system allows leads to be handed down the pipeline to the right peo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

le and ensures they remain hot all the way to the end. An automated system allows sales and marketing teams to view the same information so they are on the same page. There is no

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hing worse than a sales team who has different lead data than the marketing team--this can lead to many problems that are easily avoided by the use of an automated, integrated sa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

les and marketing application.

Analytics and Reporting
Other components of a good marketing automation application include analytics and reporting. These are important elem

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nts that play key roles in determining ROI in a marketing campaign and tracking results. By identifying key strengths and weaknesses, tracking traffic levels to and from a websit

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and measuring the effectiveness of a marketing campaign, a company can greatly optimize its sales and get the best possible results. These elements also allow a company to manag

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, generate, and report on lead conversion rations and sales, among many other capabilities. The reports include graphs, charts, and other customizable elements that can be used a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s needed.

Document Management
Document management allows companies to manage the content that drives their business, usually by offering a central repository from which the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

company can take all of its important documents. This way all authorized users can access the same documents from anywhere in the world at any time, enabling more effective, reli

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ble communication across channels.

Asset Management
Asset management capabilities allow a company that implements a marketing automation system to track the products custom

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ers are purchasing and the competing products they're using, and generally building up a knowledge base of what customers are purchasing, installing, and downloading. This knowl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

dge can then be used to improve products and placement, easily identify renewal opportunities with clients, and analyze issues customers might have with a product.

Multi-Channel

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Marketing Campaign Analysis and Optimization
Marketing automation also allows for multi-channel marketing campaign analysis and optimization through a complete marketing so

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lution that includes strong elements like contact management. Contact management means a company has the ability to view and monitor all their customers. This includes developing

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and managing complete profiles of each customer, segmenting customers to create targeted marketing campaigns, optimizing lists for outbound marketing, and much more. Thus, strong

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

contact management and campaign management capabilities allow a company to optimize and measure the effectiveness of its offline and online marketing campaigns quickly and easily

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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