Advice You - Business

Are you trying to stand out in your marketing to Realtors? Why not try addressing one of the most overlooked areas of most business transactions: c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ommunication.

How often have you had miscommunications with a Realtor? As frustrating and embarrassing as it may be, it’s also an indication of a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

igger problem, poor listening skills.

There is a lot more to being a good listener than just hearing the person. Good listening is an acquired ski

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ll that requires discipline. It is a skill many loan officers have not mastered and an opportunity for you to stand out in the crowd.

Most of us have

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

atural defenses that go up when ever we are in a discussion, we listen with maybe half of our brain, while the other half is busy formulating a plan.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ut with a little practice, you can master the skills to become a great listener, and launch your marketing to Realtors efforts with your unique skill set.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Here are some steps that will help you become a better listener:

Focus on the message. Do you find yourself jumping in just as the speake

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

is finishing their point, or interrupting them half way through their point? Good listening means having the patience to hear the person out, all the way

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

through their message.

Think about what they said. Are you the first with a come back, or do you tend to jump to conclusions? Take the time to rea

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lly analyze the content of the message before you respond. Pay attention to other cues, like whether there is another message behind the words.

Clarif

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

what you heard. Make sure you truly understand what the other person is saying. Rephrase their message to make sure you properly understand.

Give

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your complete attention. Turn off your cell phone, stop thinking about your next appointment or what you have to do today. When you are on the phone,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

are you checking emails, reading messages, etc? Think about what distracts you and keeps you from turning your total attention to the speaker.

Keep yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r nonverbal cues in check. Nonverbal messages say a lot about the speaker, and the listener. When someone is talking to you, do you fidget and squirm?

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Keep your body still, your arms uncrossed, and your eyes on the speaker.

Let the speaker vent. Let us face it, sometimes we just need to have some

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

time to vent our frustrations. Make that okay for the client by being willing to hear them out. You will find that it is one way to gain cooperation in t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e end.

Take notes. Simply taking notes is one way of demonstrating just how closely you are listening to the them.

Being a good listener is an

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

acquired skill, it takes substantial practice. But when you build your skills, you have more to offer in a business relationship.

Imagine how your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

relationship with Realtors will change when you minimize the miscommunication and give them an opportunity to discuss their potential problems. With

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

areful listening, you can problem solve together, and maybe even develop a new specialization.

Good listening is the foundation for good marketing.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - In Marketing to Realtors, Your Listening Skills are the Key to Your Success

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