Advice You - Business

I don't know if you realize this or not, but another source of business can be generated from your existing clien

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t base. And if you're not keeping in touch with customers who already did business with you, then you are making

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

BIG mistake...They alone are your biggest source for repeat business and referrals.

Listen, you spend a LOT Of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Money to get leads and customers and if you don't stay in contact with them, you are missing out on tons, and ton

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of hidden profits....

Profits that come in the form of Repeat Business and Referrals! The best way to harvest t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ese "Hidden Profits", while creating Customer Loyalty - is to have a Systematic Way to stay in touch with your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

customers on a MONTHLY Basis. And the best way to do that is with a Monthly Customer Newsletter!

Other Client Ne

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sletters cost anywhere from $69 a month to $199 a month. As part of your paid Handyman Riches Membership, you get

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a ready-to-use Customer Newsletter handed to you on a Silver Platter each & every month!

We'll send you customiz

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ed customer newsletter in Microsoft Word and all you'll have to do is put your company name on it, print it out,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd mail it to your customers. And if you don't have the time to do it, the option is available where we'll mail i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

directly to your customers for you!

And if you've never kept in contact with your previous customers before, y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ou're going to be blown away with the results. Keeping in contact with your customers can be extremely profitable

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

for your business.

And let me prove it...

When we mailed a Customer Newsletter to Mr. Handyman's customer base,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

we featured an article on "How Homeowners Can Waterproof Their Wet Basement in a Weekend".

And can you guess wha

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t happened?

About 30 people called him to come out and give an estimate on having their basement water-proofed.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ost of these people didn't want to do the work themselves, so they called him... and if you make them aware of ce

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tain issues, they'll be calling you too.

Each month, the customer newsletter we create for your customers will a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lways have a Do-It-Yourself tip featured inside....and your phones will start ringing.

Maybe I shouldn't have re

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ealed that technique, but hopefully that'll give you a taste of what you can expect to receive from me each month

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.

Different people call their Customers by different names. If they don’t have Customers, they have Clients, purchasers, licensees, users, patients, members, franchisees, or buyers. Each of these words carries meaning to those who say them. And those meanings say something about the health and long term success of the enterprise.

In the previous article we discussed the over rules of an institution in comparison with the covert rules. Now that you have had time to explore the overt rules thoroughly, it is time for you to explore the covert rules. One must know the overt rules very well, before one can see the covert rules, because they are just about invisible and they are usually in opposition to the overt rules.

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