Advice You - Business

Private practice marketing, in order to be successful, requires a repeatable system, one tha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t you can use over and over again.

Remember that SYSTEM stands for Save Your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Self Time Energy Money. Keep this in mind as you develop various

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

systems in your practice.

Do you know how to structure programs to market your private pra

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tice? Read on to learn how to deliver the same material in a much more attractive manner.

<

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

b>Therapy vs. Programs

Believe it or not, by now most people have had some experience w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ith counseling and therapy. More and more people are getting experience with coaching as wel

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l.

The problem is that most therapy and coaching is seen as an ongoing same time next week

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

or the rest of your life with no foreseeable end in sight kind of process. Most people get s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

kittish about committing to this kind of thing, whether for the first time or for another ti

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

me.

This is where the value of creating and structuring programs comes into play. You can t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ake the same content with a fixed number of sessions and market it as a program and get much

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

better results and more clients.

For example, let's say I have a couple contact me that is

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

not on the brink of divorce or even really fighting, the just feel like the spark has left a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nd they want to make things better, but are not sure how to do it. I could say sure I'll wor

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

k with you let's meet every week for awhile. Or I could say let's get you started in my 5 We

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

k Relationship Jump-Start Program.

See the difference?

The nice thing is that many people,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

after completing the program, are now ready to get into a more regular schedule with you. E

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ven then I would call it a program, such as The Ongoing Relationship Coaching Program.

And,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

oh yeah, one more thing. You can charge more for a program than you can for ongoing therapy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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