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Advice You - How to Communicate Post-Disaster - Appropriate Strategies for Nonprofits
What is the place of communications in the wake of disaster? For a nonprofit, the answer lies in the way (if any) that organization is involved in the relief effort. Reading news of, campaigns for and other reactions to the tsunami tragedy has shaped my list of guidelines for appr
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
opriate nonprofit communications:
For organizations providing services in the tsunami relief effort: Communicate broadly and clearly about how donations are managed, where they are going and what your organization's relief effort is achieving.
Examples:
The press is working for you by publicizing shocking photos of the disaster (not to mention the home videos floating around the Internet). And there's quite a bit of controversy among the press regarding this issue.
Some journalists argue that graphic photos (such as dead child
For organizations providing services in the tsunami relief effort: Communicate broadly and clearly about how donations are managed, where they are going and what your organization's relief effort is achieving.
Examples:
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
>Catholic Relief Services responded immediately with life-saving food, medicine, clean water, emergency shelter, basic hygiene and household supplies. This was the first phase of CRS' phased response -- rapid-response relief to save lives, rehabilitation of damaged areas,
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
and development efforts to rebuild communities and livelihoods.http://www.catholicrelief.org/our_work/where_we_work/overseas/asia/tsunami/index.cfm/
Oxfam
Oxfam
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
merica solicits donations on its homepage, assuring prospective donors that "over 90% of emergency funds go directly to saving and rebuilding the lives of those in the affected areas." Oxfam goes further than Catholic Relief Services, linking its call for giving to six co
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ntent areas, including these moving accounts:
• A Survivor's Story– From a camp for Sri Lankans, a survivor describes the tsunami and the work that Oxfam is doing to help.
• A Personal Reflection – An Oxfam employee who is Sri Lankan reflects on how the disaster is affecti
• A Survivor's Story– From a camp for Sri Lankans, a survivor describes the tsunami and the work that Oxfam is doing to help.
• A Personal Reflection – An Oxfam employee who is Sri Lankan reflects on how the disaster is affecti
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
g her family.
• The First Hours– Oxfam staff in Sri Lanka describes the disaster. http://www.oxfamamerica.org/ Make it clear why your organization is well- equipped to help. Be as specific as possible.
Example:
Save
• The First Hours– Oxfam staff in Sri Lanka describes the disaster. http://www.oxfamamerica.org/ Make it clear why your organization is well- equipped to help. Be as specific as possible.
Example:
Save
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
The Children, with a field office in the Aceh province of Indonesia, was positioned to provide aid in the region before others could arrive. The agency has since expanded its focus to include children in Sri Lanka.
• Be thoughtful in your use of graphic photos of the disaster
• Be thoughtful in your use of graphic photos of the disaster
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
The press is working for you by publicizing shocking photos of the disaster (not to mention the home videos floating around the Internet). And there's quite a bit of controversy among the press regarding this issue.
Some journalists argue that graphic photos (such as dead child
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ren) are too much. Others assert that the seriousness of the disaster necessitate the use of photos to convey the gravity of the situation, especially to the jaded U.S. audience.
For organizations collecting donations for aid efforts:
For organizations collecting donations for aid efforts:
- Be proactive and sp
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
cific in conveying the process for distributing donations and where (and when) the money will be spent.
Example: My local Jewish Community Center (JCC) distributed a flyer soliciting donations for tsunami relief. Working in conjunction with the United Jewish
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
Communities, the JCC explains that "UJC's unique partnership with local and overseas agencies enables us to help build and rebuild communities and ensures that we can provide a wide range of support to people at home and around the world."
I'd like to know more specifics of how d
I'd like to know more specifics of how d
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nations will be used for disaster relief and wish that they had included a web address where I could find out more.
When I go to the UJC site on my own, I get a clear explanation of why it's soliciting donations (for its overseas aid agency, the American Jewish Joint Distribution
When I go to the UJC site on my own, I get a clear explanation of why it's soliciting donations (for its overseas aid agency, the American Jewish Joint Distribution
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Committee) which is providing non-sectarian aid in the regions by struck the tsunami. The UJC site also details JDC's allocation of contributions to date. http://www.ujc.org/content_display.html?A
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ticleID=142336
- Explain why your organization has chosen to get involved as a pass through for donations. This role, which is probably an unusual one for your organization, has the potential to confuse your established audiences. Help them understand what
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
you are doing, and why. Example: The JCC does a good job of explaining why they are getting involved in donations for relief support -- to filter donations to the UJC. For other nonprofits continuing with their fundraising and communications pitches:
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
>
- Be sensitive to inappropriate pitches. You may actually go as far as to acknowledge the magnitude of the tsunami disaster, and the contributions your prospective donors are likely to have made. In doing so, you craft the opportunity to talk about your issues and/or s
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ervice recipients and the fact that their needs persist in the face of this terrible tragedy.
- Remember that your audiences have been immersed, whether they have wanted to be or not, in tsunami coverage. No story of yours can be more
- Relate your
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ork to relief work when relevant -- but don't overstate. Make sure you don't overstate a connection between your organization, services or programs and the tsunami disaster.At the same time, acknowledge the tsunami. Pretending that it didn't happen is the worst mistake your organi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
zation can make.
- Continue with your regular campaigns and press releases. Yep, many journalists are busy with tsunami coverage, even as it relates to nonprofits. But there's only so much coverage related to this topic. If you have a timely pitch, make it.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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