Advice You - Business

Of all the things you can give out at your trade show booth, by far the most useful and most direct in terms of communicating your sales message is some kind of printed material.

Unfortunately, com

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

pared to more imaginative handouts, printed materials can be fairly ordinary -- some would call them boring. But the fact remains that printed materials are almost always the best way to communicate

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your promotional message.

You work hard to make an impression with your trade show booth. And you train your staff to say all the right things. But once your visitors are gone there are really only

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

two things connecting them with your company and your products: your follow-up strategy, and your handouts. Will your handouts make it past the waste basket? Have you made them an integral part of y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ur follow-up strategy?

One of your primary goals should be to put a piece of product literature into the hands of your prospects and get them to take it back to the office. You want to avoid it bei

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng thrown into the garbage can just outside the exhibition hall.

Why printed product literature?

One important reason why product literature makes such a popular handout is because printed

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ieces of paper or card stock are inexpensive. And when your printed pieces are well designed and nicely produced they can be much more effective in terms of communicating your message than things li

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e hats, mugs or pens.

So what makes an effective piece of product literature? Here are a few suggestions.

First, creative graphic design is important. A poorly designed cheap one colour flier does

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

not look good on your company or your products. You often don't need an expensive multi-page brochure. But what you do need is an attractive, simple advertising piece that has catchy graphics and a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

clear statement of "the pitch".

Use full colour photographs and a striking headline. And try to come up with something more than a description of the product. Put yourself in your customer's shoes.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Ask what features and benefits they are looking for in your product. And then create a "benefit-rich" statment in your product literature that focuses on your product's customer-oriented benefits.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

econd, make an offer your potential customers cannot refuse. Give them something like a free pen or a credit against their first order for filling in an inquiry form or customer survey. Or coordinat

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

your offer with your website by encouraging your prospects to take advantage of a special offer they can only access online.

This strategy should encourage your prospects to keep your handouts, at

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the same time as enticing them to respond by accessing your website to have another look at your special offer. In other words, this could be a very effective followup strategy.

Third, design your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

printed handouts so your prospects will be likely to keep them. Everybody keeps business cards, so make sure to include a business card in your handout package. Many people keep business cards for y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ars -- often long after the person has left the company or the company has ceased to exist.

Business cards are important, so make yours stand out from the crowd. Printing is so inexpensive now you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

an print your cards in full color without incurring much of an expense. Use a full color photo of your product, or some other striking photo to communicate your marketing message. These days online

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

photography websites have hundreds of photographs you can use for almost nothing.

Another idea is a full color post card / business card combination. Design the 3.5" x 6" postcard as a coupon or a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

request for more information" that has your company mailing address pre-printed on the reverse side. When your prospects tear off the perforated card they are left with a business card for their car

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

file or Rolodex

The imaginative ways you can use printed materials is almost limitless. Put a bit of time and effort into designing striking handouts and you won't be disappionted with the returns

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The books have crowded the shelves of so many people these days. And that’s a good indication that even though there’s the internet at hand, still there are people who are interested in reading in print. If you’re a book lover, there are so many options of books for you to choose from. But if you’re into book publishing, you’ve got to face the fact that the competition in the market is getting tighter and tighter.

Have you been searching for a new way to bring quality visitors to your website or affiliate program? If so you are about to discover something brand new and revolutionary when it comes to marketing your products and services over the internet.

Customer service as its affectionately known revolves around the telephone. You have to be very particular when delivering customer service over the phone. Since they can't see you, your voice and style is pretty much all you have.

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