Tags |
|
|
Links |
|
|
Advice You - 3 Ways to Multiply Your Marketing Efforts
Being contagious in the world of business is not a bad thing, it is a necessity. You have something the customer wants and you want them to do anything to get it.
However, if you haven't noticed, you aren't the only business that sells or does what you do. If you think you are, then just go "Google" your pro
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
duct or service and you will be in for a shock.
I believe that one of the best ways to get the customer's attention is through marketing. It is also one of the best ways to announce that you are "contagious"! Marketing is more than just advertising; it is the lifeblood of any successful business. I recently
I believe that one of the best ways to get the customer's attention is through marketing. It is also one of the best ways to announce that you are "contagious"! Marketing is more than just advertising; it is the lifeblood of any successful business. I recently
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
heard that we are exposed to 5,000 ads a day; from the size of a postage stamp to ads on floors and sides of buses. Let's focus on the three most important areas of marketing and those that "make us look"!
1. Classic Marketing: Newspapers, newsletters, postcards, and any other type of print advertising fall
1. Classic Marketing: Newspapers, newsletters, postcards, and any other type of print advertising fall
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
under the category of classic marketing. I heard a marketing professional offer the following strategy when deciding when and how to keep in touch with your customers. He called it 1-12-250. What it stands for is, once a month for every month of the year, keep in touch with a specific number of your customer
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
s. The number 250 could be 50 it could be 2,500 it could be 25,000, but I believe that number should represent your best customers.
If you choose only to use "classic marketing" techniques, then in January you would target newspaper advertising, in February you would send out postcards, in March you would pub
If you choose only to use "classic marketing" techniques, then in January you would target newspaper advertising, in February you would send out postcards, in March you would pub
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
lish your quarterly newsletter and the cycle would start over. Each month you would be in touch with your customers in some way. Remember, out of sight, out of mind.
2. Updated marketing: E-mail, e-zines, websites, and any other technology based ways to stay in touch with your customers. These could easily
2. Updated marketing: E-mail, e-zines, websites, and any other technology based ways to stay in touch with your customers. These could easily
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
fit into the 1-12-250 strategy and could be done monthly as well. If you are able to acquire your customer's email addresses, then this is an easy way to stay in touch. There are a number of great programs that allow you to send out your announcements to your customers and personalize the greetings. I receiv
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e ads and coupons from dozens of retailers and restaurants that I do business with and many times the savings are only for the "on-line" customers, like me.
E-zines are a form of a published newsletter. It is just another way to send important information about your products or services to your customer datab
E-zines are a form of a published newsletter. It is just another way to send important information about your products or services to your customer datab
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ase. Both of these channels of marketing fall prey to the "delete key" just as the "paper" advertising can end up in the "circular file". The goal is to remain top of the customer's mind.
Along with email and e-zines is the most important, a current and updated website. A basic website stating how to get in
Along with email and e-zines is the most important, a current and updated website. A basic website stating how to get in
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
touch with you, the products or services you offer and current contact information is critical. I believe that websites don't need to look like TV shows, they just need to be current and easy to use. Hire a high school kid or a college intern and your website can be up and running in days.
3. Cutting edge m
3. Cutting edge m
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
arketing: Viral marketing, pod-casting, blogging and video email are all new additions to the marketing arena. These are all technology based and are becoming easier to use. Viral marketing is a savvy way to get your customers talking about you and doing it online. It creates a frenzy of activity and reader
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
s flock to a website or a "blog" just to find out what is going on with a person, product or a business.
Pod-casting is the new generation of listening to information as we have done in the past with audio tapes or CD's. You can produce your own podcast with important information you would like the customer
Pod-casting is the new generation of listening to information as we have done in the past with audio tapes or CD's. You can produce your own podcast with important information you would like the customer
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
to know about. It can be easily downloaded and listened to when ever and where ever the customer wants to. This can also be the future of training employees, especially the "Y" generation employees.
Blogging is a way for anyone to post their thoughts or ideas on the internet. Many people just use them as a
Blogging is a way for anyone to post their thoughts or ideas on the internet. Many people just use them as a
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
way to be "published" but smart businesses use them as an informational as well as a lucrative selling tool. If you have a website you can allow people to click on a link that will take them directly to your blog so that they can "chat" with you. This makes the customer feel closely linked to the company.
Vi
Vi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
deo email is one of my favorites. Technology is becoming so advanced and so affordable that we will be able to "see" the people we are talking to over the internet whether through pod-casting or email or web conferencing. What a great way to send your customers a video email saying, "Thank you for your order
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
today, we couldn't be in business without great customers like you", and they received it within minutes of placing the order. Simple, inexpensive and something that the competition isn't doing, yet!
Old School Marketing: Be in stock and give great customer service! You might not have thought of this as "ma
Old School Marketing: Be in stock and give great customer service! You might not have thought of this as "ma
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
rketing" but it is what your customers talk about. According to a new survey by Accenture, 72% of their respondents reported that customer service had a significant influence on whether or not they buy something. More than half said that "helpful" customer service was lacking in stores.
Three-quarters of tho
Three-quarters of tho
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
se surveyed said good product selection played a key role in their decision of where to shop, yet over one third said that having a limited selection was a problem.
The conclusion was made that those retailers that bridge this gap to offer better product selection and customer service can reap the rewards of i
The conclusion was made that those retailers that bridge this gap to offer better product selection and customer service can reap the rewards of i
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
mproved sales and margins.
A business can do all of the fancy advertising and embrace all of the technological bells and whistles, but if the customer can't find the product or service that they need and much worse, can't find an associate to even talk to, you are wasting your marketing dollars.
Word of mouth
A business can do all of the fancy advertising and embrace all of the technological bells and whistles, but if the customer can't find the product or service that they need and much worse, can't find an associate to even talk to, you are wasting your marketing dollars.
Word of mouth
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
marketing is powerful. It's what produces repeat and referral business and that's the contagious effect that every business wants to be a part of! Focus on using one or two items from each of the marketing areas discussed and your customer's will end up saying, "I see you everywhere"! Now that's contagious!
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/27244/adviceyou-3-Ways-to-Multiply-Your-Marketing-Efforts.html">3 Ways to Multiply Your Marketing Efforts</a>
BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/27244/adviceyou-3-Ways-to-Multiply-Your-Marketing-Efforts.html]3 Ways to Multiply Your Marketing Efforts[/url]
Related Articles:
The Weaker Sex Can Pack A Mean Business Punch Too!
Work At Home Data Entry Jobs Are All Scams!
Ten Steps to Early Career Success
Bookmark it:
|