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Advice You - Trade Show Fixtures Support Image and Sales Requirements
Trade show fixtures are integral to the image, functionality and appeal of your exhibit. The quality and style of your co
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
untertops, literature racks, lecterns, furniture, writing surfaces and other booth accessories must superbly coordinate w
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
th your booth design and reflect your product reputation.
Of course, trade show fixtures must also have utility. If sele
Of course, trade show fixtures must also have utility. If sele
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
cted, designed and arranged properly, fixtures can help staff more effectively meet with prospects, give product demonstr
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
tions, utilize visual aids, and perform other sales activities.
So, how do you strike a balance between look, function a
So, how do you strike a balance between look, function a
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
nd cost for your trade show fixtures? Your best strategy is to begin thinking about trade show fixtures and other necessi
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ies during the initial development stages of your exhibit design and show strategy.
Spend as much time upfront as possib
Spend as much time upfront as possib
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
le with your booth designer to discuss your sales and marketing objectives. Explain your product positioning, what you do
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
the benefits you deliver, and your competitive points of difference. Confirm that you have a clear understanding and agr
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
eement on your product positioning and exhibit goals.
Then, thoroughly discuss and detail your booth requirements, trade
Then, thoroughly discuss and detail your booth requirements, trade
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
show fixtures and accessories, including the following:
Space requirements based on what you want to accomplish, you
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
budget, and the shows you plan to attend
What you expect of your representatives when they work the booth (i.e.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
meet and greet prospects, review product benefits, show product demonstrations, etc.)
How you plan to promote y
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ur products at the booth such as doing live product demonstrations, audio-visual presentations, interactive activities, e
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
tc.
Type of giveaways or entertainment you plan to have at each show
Invited speakers, company executiv
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
s, or other presenters who will give talks at the booth
Storage requirements
Type of literature you wil
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
l be using and how you want to display itPortability and shipping needs
Once you have identified your boo
Once you have identified your boo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
h requirements, discuss your budget and how you want to allocate it towards each area of your exhibit.
An experienced bo
An experienced bo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
oth designer will be able to offer ideas and present solutions on how to make the best use of your allocated funds, inclu
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ing developing high-impact signage, graphics, and displays -- as well as using fixtures and accessories to your advantage
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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