Advice You - Business

An online press room is more comprehensive than an about us page or a press kit. Your pressroom is a set of documents and resources used by journalists learn more information about your company. Before building your press room it is essential to think like a journalist and offer in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

formation that is completely timely, relevant, and fluff-free.

Think like a journalist

Journalists constantly seek fresh story ideas need information rich content and credible sources to back their articles. They are often on a deadline and juggling numerous proj

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

cts so offering quick access to the information they seek already gives you’re company and edge over the competition

Usability Make your pressroom easy to find with a top level tab and organize the information within the press pages logically. The pages nee

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to load quickly and contain with valuable and timely information. Journalists spend a lot of time online and will be more irritated by slow loading page than impressed by flashy graphics or PDF documents.

Organizing your pressroom Create a page with html links w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

th the topic title and a short description of the contents within the topic. Some topic titles to include are:

Fact Sheet
Frequently asked questions
News Clippings
Press releases
Story ideas
Company background
Executive bios<

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

li>

Quotes

Photos, graphics, and charts

Impartial source list

Contact information

Stocking your online press room The items in the list below are suggestions for inclusion. Choose only the most relevant of these items for your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ress room if you have enough valuable content to create a section or combine similar items to limit lots of shallow categories and unnecessary clicking.

Fact sheet Offer journalists brief snippets of highly relevant content about your products and services, reaso

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s why your company stands apart from the competition, original research and study results, etc.

Frequently Asked Questions Save journalists and yourself time by offering a list of questions frequently asked by the media. Update your FAQ on a regular basis when yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

come across new questions that aren’t included on the list. The more time you can save a journalist by providing information up front, the more likely your company will receive press over a competitor that forces a journalist to dig for information.

Press Releases
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
trong> News outlets will often print your press releases verbatim or make a few edits to make them more relevant to their particular publication. This gives journalists a starting point for story ideas and offers some insight into angles that have already been covered. Be sure to
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ate all of your press releases and don’t strip out contact information. Add the option for journalists to subscribe to your press releases for access to upcoming news topics.

News Clippings Make it easy for journalists to find relative information about you
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
company within the article. Organize the news clippings by date and include the publishing company’s name, the article title, a link to the full article, and a short paragraph from the article in which your company is mentioned. Television and radio coverage and interviews c
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
n also be sectioned off under news clippings. Include the media files as well as transcripts in addition to reference information.

Story Ideas A common yet widely underused practice is to offer story ideas for journalists. No one knows your product and how it rel
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
tes to the market better than you and you don’t need to wait for people to figure it out. Offering journalists powerful story ideas is beneficial for you, the journalist, and interested readers.

Company Information If you already have an About Us page with
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ompany information, it’s fine to repeat some of the information in a context that is relevant to the press. Journalists will often comment on company history to give an article additional depth.

Executive Bios Short, relevant, biographies about the founders
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
or management team can be useful for journalists to insert throughout articles and back up claims or actions with facts from past successes and accomplishments.

Quotes Quotes help bring articles to life and most journalists will include them to write a richer art
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
cle. Offer a few quotes for journalists to include that help to simply explain the personal opinions and observations.

Photos, graphics, and charts Make it simple for journalists to build a complete article with images and supporting graphical material. Offer rel
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
vant images of event photos, charts and graphs, website screenshots, and logos in a variety of file types and sizes.

Impartial Source List List some names of authoritative individuals that journalists can contact for unbiased information. You may also wish to inc
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ude a list of clients and contact information along with testimonials from satisfied customers.

Media Contact Information Make it simple for journalists to get in touch with the correct people at your company. List contact information and short biographies of are
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
experts within the company along with one main contact name and a personal email address (as opposed to press @). State the expected amount of time it will take you to respond as journalists are usually working with short deadlines and need to know if a contact is worth attempting

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - How to Build an Online Pressroom that Grabs Media Attention and Promotes Your Authority

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