Advice You - Business

When planning retail store displays it is a wise idea to consider the overall theme of your store, and keep all displays in accordance with this theme. Continuity and consistency of the me

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ssage you send to your customers keeps brand awareness and familiarity high.

Several factors are important when selecting on a theme for your retail store displays. Not the least of this

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

is the type of products you are offering and your target demographic. However, other factors, such as the season of the year, should also be taken into account.

The architecture and physi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

cal layout of your store should not be considered limiting factors in the determination of your theme. For example, many retail stores are now opening up in the warehouse districts of urba

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n areas as part of urban renewal campaigns. The buildings themselves, and the spaces occupied within these buildings by the individual stores, may be very nondescript. However, once enter

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing the store, modern store fixtures, lighting, flooring and wall coverings may all be present.

Oftentimes the selection of lighting fixtures alone makes a huge difference is the atmospher

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e presented by a retail store. Typically commercial properties come with flourescent lighting, however this does not do much in the way of ambiance. Consider track lighting, recessed ligh

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ting, halogen lighting, spot lighting, or "retro" style light fixtures. The selection of your lighting theme will make a huge difference, and set you apart from cookie cutter, vanilla stor

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

es.

A good way to get ideas is to browse other retail stores in the area and see what they are doing. Or, be a groundbreaker - do a bit of traveling to other cities, and see what the reta

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

il stores in those cities are doing, that those in your neck of the woods might not be.

A good grasp of what is available as well as cutting edge can be achieved through attendance at trad

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e shows, as well as browsing through online catalogs such as that at www.slstoredisplays.com. This can give you design and decorating ideas, as well as insight into pricing. Trade magazin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

es and other industry publications are also a good source of information.

You may choose to hire the assistance of a retail decorating expert or an expert in visual merchandising. This is

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

analogous to hiring an interior decorator for your home, except that these professionals have knowledge as to trends and consumer behavior, which can be very valuable if this knowledge tra

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nslates into increased sales.

Once an overall theme for your retail store has been decided upon, the next step is to come up with two categories of retail displays. The first category is

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the "permanent" displays, which would include but not be limited to flooring, slatwall, fixed lighting, window display areas, display tables, walls and ceilings, window coverings, doors, pl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

umbing fixtures, spinner racks and the like.

The second category is "temporary" retail displays. These are transient displays that will showcase various products depending on the season o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r other factors that will change periodically. Examples of this type of retail display would include the use of mannequins, movable lighting, shelving, glass cubes, counter displays and mo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

vable display tables.

A good mixture of temporary and permanent displays allows you flexibility to make periodic changes in your retail displays while at the same time minimizing construct

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ion time via the availability of permanent display fixtures.

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, which offers elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

oredisplays.com">retail store displays, slatwall, spinner racks, mannequins, display tables, glass cubes, shelving and more. For more information, please visit www.slstoredisplays.com.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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