Advice You - Business

If you have been in business long you know that the bulk of your sales will come from the months leading up to and going through the holiday seas

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on. The time to start your marketing for this season is July or even earlier!

Online sales are expected to reach 12 billion dollars this year s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

be sure you get a piece of that huge pie! This is a 1.5 to 2 times increase over 1999 as more people adjust to online shopping.

Here are some

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ideas that could help you get a slice of that holiday shopping pie:

1. You could offer a free holiday gift with every order over $25 or any set

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mount.

2. Offer free or discounted shipping with every order.

3. Send Christmas cards to your mailing list offering them a special discount or

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

deal.

4. Offer a gift wrapping service for your customers. Make their shopping as easy and hassle free as possible.

5. If you do home partie

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s, have a Christmas shopping party to split the shipping costs and/or wrapping costs. Have a holiday themed party with gift certificates and fre

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

samples.

6. Start a gift referral club with other businesses. If a customer is looking for something you do not offer, give them a place they

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

can get it and other businesses will do the same for you.

7. Have a holiday themed contest on your site to draw in more customers.

8. Work w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

th charity. Offer $x off for everyone who brings in a old toy for kids' charity. For online shoppers have a donation button. This will attract

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

customers as well as provide good publicity for your company.

9. Give a free holiday tips report out with every purchase. Provide tips on savi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng money, holiday decorating, etc.

10. Make sure everything on your site is working and up to date. Build a special holiday section for your h

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

liday customers.

11. Have a gift ideas section for your shoppers who have trouble picking out gifts. Be sure and have gift certificates or car

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ds available as well.

12. Mail out gift idea cards to your customers/mailing list.

13. Send out coupons with a chance at a free gift with eve

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y coupon returned.

14. Do not forget customer service. Provide a little extra for your customers so they come back for more.

15. Become the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ompany with the most Christmas spirit. Donate a portion of all sales to a popular children's charity.

16. Provide a quality product at a good

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

price along with good customer service and your customers are bound to remain loyal to your company.

Take these ideas and add to them. Once you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

start trying new ideas you will be able to think of more and more. Don't be afraid to try new and creative ideas. Test the results and keep tra

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ck of what works and what doesn't. What might not work in spring might be very effective during the holiday season.

The holiday marketing seaso

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

is a chance for you to expand your business and gain more customers, but you must give them a reason to come to you and then to come back to you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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