Advice You - Business

So, you’ve decided on the trade show display you think will best represent your company. And after deciding on the model, the trade show graphicsyou select are the next most important element to help you really s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tand out at a trade show – your graphics.

Just as you want your trade show display materials to be as professional as possible, you want your trade show display graphic images to be as bold, clean and powerful a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s possible. The steps to achieving this are quite simple, but require a good marketing foundation, some creativity to develop eye-catching graphics and a thorough understanding of how to prepare those graphics fo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

use in your trade show display.

Here, we are going to focus on the last step – gathering information and preparing your trade show graphic for submission to the trade show display company’s production departmen

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t. Each company has a different procedure which makes it essential you work directly with the company from which you purchased your display. Make sure you learn the specifics of each step of the design process, f

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

om submitting your graphics files to receiving a proof/sample of how the final product will look.

Below are some details to keep in mind before you call, so you can help make the process as seamless as possible.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

• Minimum size – The files must be appropriately sized in order for the trade show graphics to work. If your image is too small, or the resolution of your photography is too low, blowing it up to a size

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hat will fit your trade show display and accessories will result in a distorted or blurry image. Ask for the smallest and largest acceptable dimensions for your graphic images to avoid needless design steps with

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the design department.

• Lambda or Ink Jet - Lambda graphics produce higher resolution than ink jet graphics, but at a higher price. If you furnish graphics files that are a minimum of 400 dpi, you may

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e able to get finished graphics that are more than four times that size. If your budget is limited, you an ink jet graphics may be a better option.

• Color Match – Your version of royal blue may not be th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e same as the trade show graphic designers’ version of royal blue. And asking to see an electronic sample can be tricky, because the different settings on different computer monitors can distort the color’s appea

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rance – and the same goes for printouts as well. Because of this, many designers use CMYK or RGB color models as standardized guidelines for choosing universal colors. Find out which ones your design team follow

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd choose a color that best represents your company from there.

• Fonts – It is recommended you include the font files for the different types of fonts used in your trade show display graphic images – esp

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ecially if your graphic combines actual text files with graphic files to create one graphical element or file.

• Format – Should your trade show graphic be submitted as an Adobe Illustrator, Photoshop, Qu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rk Xpress or InDesign file? Does the design department prefer a .tif, .pdf, .eps file or some other file format? Also, should you submit your materials on a CD, DVD, ZIP disc or upload it to a FTP site?

• Pro

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

duction Time – Begin your submission timeline by backtracking from the time you expect to receive the completed trade show display. Ask your customer service rep how long it will take the company to complete

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he trade show graphic production to determine when you should expect delivery. Don’t make the schedule too tight – you want to leave some wiggle room for yourself and the designers in case there are any obstacles

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

or last minute details to be worked out.

Your trade show display introduces your company to trade show visitors and prospective clients before they ever meet anyone from your company. Your trade show graphics a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e the most important part of creating that first impression, and can make or break your image.

By discussing your graphics concept(s) with your customer service rep at the very beginning of the design process yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u can streamline the process to ensure your trade show graphic images will be the most compelling they can be. Follow these preliminary guidelines to save yourself and the graphic design team time and frustration

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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