Advice You - Business

1. Listen 80%, talk 20%. Ask open ended questions to promote conversation.

2. Offer

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

an incentive for visitors to leave their contact information. For example, drop off

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your business card to be entered in a draw. You can follow up with these new contac

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ts later.

3. Set up a laptop with a video or slide show running to catch people’s e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es and interest.

4. Don’t eat, fold your arms or sit down in your booth. You’re not

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

encouraging anyone to visit.

5. FOOD! A bowl of individually wrapped candies is a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

great incentive for people to come to your booth. Especially when shows run along me

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

altimes! You can also have your business info printed on the wrappers.

6. Make sure

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you know what comes with your booth. Is there electricity? Do you need to bring your

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

own tablecloth? If they are providing you with one, what color is it? Is it stained

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and full of holes? Great things to know beforehand!

7. Find out who your neighbors

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

will be. You may get a surprise if you show up at your booth the day of the show an

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

discover you’ll be sitting next to a competitor all day.

8. GIVEAWAYS! Let’s face

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

it, freebies make people feel happy. Make sure your giveaway is something useful and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hopefully long lasting. Be sure of the quality of the ink used to imprint your comp

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

any name and contact info. You don’t want your phone number to wear off in a week.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

. Keep notes on your visitors. This will help when you follow up with them.

10. Hav

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e a goal for the show. Do you want to come out with 200 business cards or 5 quality

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

leads? Be realistic, but challenge yourself.

Copyright 2006. Kitt MacLean. Article

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

may be reprinted so long as the Bio is included. Please inform the author of the use

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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