Advice You - Business

It's true. The average American attention span has dwindled to that of a goldfish.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

These days, it seems people have very little time and even less patience. So, wha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

does this mean for you, the self-employed professional trying to reach prospects

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n the most effective way possible?

Well, for starters, you've got to have a kille

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r self-introduction -- one that instantly conveys what you do, who you do it for,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nd the real benefits behind the product or service you provide.

Are you currently

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

using the "name, rank and serial number" approach when a prospect asks you what yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u do? (Snooze!)

Here's the deal: nobody really cares about your title. In fact, 5

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

% of your prospects will have a negative association with whatever your title is (

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hink dentists here!), so replace your current label with a short and compelling se

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tence that contains the desired result your prospect is looking for. For example,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

when asked what you do, instead of responding with "I'm a dentist," you might try

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

omething along the lines of, "I give people that bright, white mega-watt smile the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

've always dreamed of!" Get the idea?

Ok. Now it's your turn. Think about the sin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

gle biggest "result" that your clients receive from using your product or service.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Is it more money? Improved health? Better relationships? (Hint: The benefit will t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

pically be linked to one of these three areas.) Once you know the benefit, go ahea

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d and incorporate this information into a single sentence. Presto! Now you're arme

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

with a brand new response that will quickly answer that million dollar question--

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

What do you do?"--in a way that will have prospects begging for your business card

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Printers have certainly come a long way since the inception of the character and and dot matrix printers.

Covers two crucial issues in preparing to start a career in medical transcription -- a computer and money.

In part 1 of this article series, we described the general structure of a dimensional model. In the present article we shall describe the basic design principles of dimensional modeling. Dimensional modeling follows the four steps defined below.

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Advice You - You've Got 9-Seconds to Hook'em!

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