Advice You - Business

When it comes to learning about a company’s client base, there is rarely anything more effective than a customer satisfaction survey. For decades, these surveys have

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

given customers a chance to voice their concerns and sing the praises of the industries with which they deal. Very few argue against the efficacy of these mini-quiz

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

es, acknowledging the surveys as a landmark tool toward open communication with the consumer. What has come into question, however, is the best way to get solid resp

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

onses to the quizzes and questions put forth.

The most commonly used methods of surveying clients involve contacting the customer via letter, phone, or e-mail. Othe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

methods that are used – at a considerably larger expense – include face-to-face interviews and focus groups. Each of these methods has advantages and disadvantages

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

that deserve discussion before embarking on a program of customer evaluation.

Focus groups and face-to-face interviews can be incredibly cost-prohibitive, not to men

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ion the amount of time necessary to gather the information from those surveyed.

Ph

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

one surveys offer the advantages of face-to-face interviews and focus groups without the added cost of sending those doing the surveying out to the premises. It

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s not, however, the most cost-effective method available, and it doesn’t gather any more responses than face-to-face interviewing.

Mailing surveys out in letter form

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ats, or handing them to customers as they leave the premises, offers a myriad of advantages over the more time-consuming face-to-face and phone surveys. One of the c

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ief benefits to paper surveys is allowing those being surveyed the chance to think about their answers in their own time.

In direct contrast to the earlier methods,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

aper surveys allow for vast numbers of surveys to be sent out at once, and though the percentage of those surveys coming back may be smaller than in face-to-face inte

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rviews, because of the large number going out, the actual responses coming back in can be significantly higher.

In other words, verbal interviews can be completed at

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a rate of a few dozen per day, which pales in comparison to the thousands of surveys that can be sent out every day in the mail. If only 5% respond out of 10,000 sen

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t out, that’s 500 returned per day! When looking for large numbers, there is no question as to which method mentioned so far works best. However, when looking for a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

large volume of surveys being sent out with a much higher response rate, e-mail takes the cake.

Sending e-mails to customers is the quickest, most successful method

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of gaining insight into what the client wants. It’s also the least intrusive, something many people appreciate. A quick scan over the survey, a few typed responses,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and a click of a button sends the survey back from whence it came. Viola! No fuss, no mess. The response times and percentages outstrip any other form of surveying

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

available, and customers appreciate the ease and convenience.

Knowing what the customer wants is a necessity of business. Getting that information is required in o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

der to fully anticipate where a business should focus its energy. With so many options available, it makes sense to know which methods will give you the best results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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