Advice You - Business

You have your fall product on the shelves. The back to school season is over. The holiday shopping season is just around the corner. You are struggling with ideas to keep sales s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

olid in the runup to the holiday season. What to do?

Remember there are thousands of choices available to consumers. Regardless of the uniqueness or other distinguishing qualiti

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s of your products, you must set yourself apart through the effective showcasing of your products. This is also known as visual merchandising.

The goal of visual merchandising in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

retail store displays is to provide a glimpse of how the product will look or be used in a real life situation. The presentation of your display can have dramatic effects upon sal

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s. Effective retail store displays not only increase customer traffic, but also increase the average ticket.

Many retail store displays are disorganized, which can confuse or dis

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ract a customer. Make sure there is a central focus to the display - a focus point - upon which the "action" is centered. A focal point should be the main product or item feature

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, with accessories and ancillary products framing the display. The focal point should be at eye level - not too low, as is the case in many retail table displays, and not too high

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

If the display is not at eye level, it may very well go unnoticed by your customers.

Be sure your display is balanced, with darker items (which are "heavier" to the eye) near th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

bottom of the display. This will avoid a sensation of the display being overly-laden from the top. Also ensure there is a left to right balance, emanating from the focal point o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the display. Imagine a seesaw - you don't want one end of the display weighed down more than another - keep it even. Both the number of products and the size of the products sho

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ld be taken into account when creating balance.

Be sure to use proper lighting to avoid unwanted shadows or dark areas. Lighting from the top should be avoided, as should lightin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

g from only one angle. An effective display will have light sources coming from multiple angles, to minimize shadows. The use of portable spotlights, floorlamps, or flexible halo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

en lighting is recommended. If using mannequins, make sure the faces are well lit and there are no unsightly shadows below the eyes and neck, or around the nose and lips. The onl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

way to achieve this is through the use of source illumination from different angles.

Don't overcomplicate the situation. Maintain the focus of the display and have your products

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

layed out in a clear and intuitive fashion. Slatwall shelving should be neatly arranged, and uniformly arranged from shelf to shelf. There is no need to individually organize eac

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

slatwall shelf as a separate display! This actually gives the slatwall display a disheveled or "busy" appearance, which can create cognitive dissonance in your customers.

Finall

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, be sure that the display is attractive from all angles, if multiple viewing angles are possible. This would be especially important in a window display that is also viewable fro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the store, or a display set in the middle of a showroom. Walk around the display, noticing the lighting, balance, and coloring from each angle. Make adjustments as necessary, so

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

that your retail store display is visually appealing from all angles.

About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading provider of elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ew" href="http://www.slstoredisplays.com">retail store displays, including slatwall accessories, mannequins and more. For more information, please visit www.slstoredisplays.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Selling your business note for a lump sum is a viable option if you need fast money from your business. For most note holders, the game plan is simple: sell the company and then get paid monthly until it is paid off. It is a stable scheme, but some people cannot wait the entire term to receive their money. If you are one of them, why not cash in your business note instead? Here's how to go about it.

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In this article I will discuss complexity theory and complexity science. We will also look in to the positive and negative sides of the strategic planning process from different points of views.

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