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Advice You - Five Tech Tips to Punch Up Your Nonprofit Communications
There's a disconnect in the nonprofit world. I read countless articles about technology and its powerful applications for the nonprofit sector, but seldom is there coverage of the critical interface between technology and communications strategies. That's a serious gap.
What's happened, in my opinion,
What's happened, in my opinion,
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
is that many of us shy away from technology. By leaving tech decisions to the IT department rather than schooling ourselves on these opportunities, we limit the impact of our communications strategies.
My advice to you is to learn what tech tools can strengthen your nonprofit's communications strateg
My advice to you is to learn what tech tools can strengthen your nonprofit's communications strateg
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
es, and what choices you have. If you have an IT team or consultant, ask them to dig into the details. But get to know the basics yourself. That way you'll make sure you get the right tool, and you'll get the most out of it.
I interviewed nonprofit technology expert and author Michael Stein for his ta
I interviewed nonprofit technology expert and author Michael Stein for his ta
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ke on tech tips to strengthen your web and email communications impact. Michael, who has worked with Children Now, Groundspring and now as an Internet strategist with the eOrganization.com, had some great ideas:
1. Improve the ways in which you gather personal information and email addresses f
1. Improve the ways in which you gather personal information and email addresses f
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
om stakeholders.
Tip: Don't just ask for email addresses when you ask your audiences to subscribe to your e-news. Gather name, street address, zip code, how they heard about you. Take it one step further to do some quick surveying on issues.
Tip: Think mor
Tip: Don't just ask for email addresses when you ask your audiences to subscribe to your e-news. Gather name, street address, zip code, how they heard about you. Take it one step further to do some quick surveying on issues.
Tip: Think mor
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
like a business in terms of figuring out the sources of these leads. You want more of them.
Tip: Ask for an email address when your web users request a PDF download.
Benefit: You'll learn more about how various outreach techniques are working to validate (or not)
Tip: Ask for an email address when your web users request a PDF download.
Benefit: You'll learn more about how various outreach techniques are working to validate (or not)
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
marketing expenses and impact.
2. Publish plain text as well as HTML format email newsletters.
Insight: Many of your readers are likely to prefer HTML e-newsletters, so publish in both HTML and plain text versions. The format makes it much easier for readers to act.
2. Publish plain text as well as HTML format email newsletters.
Insight: Many of your readers are likely to prefer HTML e-newsletters, so publish in both HTML and plain text versions. The format makes it much easier for readers to act.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
Studies show that HTML format performs much better in terms of click-throughs, forward to friend, etc. (NOTE: Readers, there is conflicting data on this last point.)
Benefit: Better engagement with audiences, by giving them a choice of format and the opportunity to take action with a
Benefit: Better engagement with audiences, by giving them a choice of format and the opportunity to take action with a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
click.
Caution: Don't forego your text version. Many readers still prefer text.
3. Dive into blog publishing.
Definition: A blog (an abbreviation of weblog) is a website that serves as an online journal, updated very frequently with commentary
Caution: Don't forego your text version. Many readers still prefer text.
3. Dive into blog publishing.
Definition: A blog (an abbreviation of weblog) is a website that serves as an online journal, updated very frequently with commentary
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
n one or more topics. Blog authors -- called bloggers --- commonly provide links to related information, with commentary. Because of their low barrier to entry (blogs are easy and cheap to implement), blogs are proliferating in the nonprofit sector.
Insight: The "blogsphere" is becomi
Insight: The "blogsphere" is becomi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
g huge, with content feeds (RSS readers deliver blog content to interested audiences) growing at a rapid pace. Blogs are a great way to disseminate content in a timely way.
Benefit: Some high-impact ways to put your blog to use for your nonprofit include:
Benefit: Some high-impact ways to put your blog to use for your nonprofit include:
- Serializing conten
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
t, such as daily reports from an oceanographer on an expedition or an advocacy campaign hard at work.Building community by providing a venue for multiple voices (staff and/or members, experts or others). Critiquing events or news items in your issue areas, as they occur. Rein
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
orcing content disseminated via other communications vehicles -- broadcast, print or online. Providing personal perspectives, which enable your audiences to get to know your nonprofit's staff members. Emphasize the people in your organization to strengthen relationships with your audiences.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
i>
4. Explore using application service providers (ASP) to streamline your online operations.
Insight: There are now automated systems, that you don't have to maintain (they live in a server, which you access via the web) for operations from website content man
4. Explore using application service providers (ASP) to streamline your online operations.
Insight: There are now automated systems, that you don't have to maintain (they live in a server, which you access via the web) for operations from website content man
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
gement and online donation processing to email messaging and online event registration.
Consider moving these processes online and off your desktop computer.
Benefit: Easier software interfaces. Faster learning curve. Sometimes your software cost will be higher, but your total cost o
Consider moving these processes online and off your desktop computer.
Benefit: Easier software interfaces. Faster learning curve. Sometimes your software cost will be higher, but your total cost o
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
operation (since you'll save hours in set up and maintenance) will be lower.
Example: Take a look at Citysoft, an ASP targeted to nonprofits, associations, educational institutions and other socially-responsible organizations. Citysoft offers a menu of tech tools from email marketing
Example: Take a look at Citysoft, an ASP targeted to nonprofits, associations, educational institutions and other socially-responsible organizations. Citysoft offers a menu of tech tools from email marketing
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
to web content development software, and donor and event management.
Depending on the modules you select, your organization can send email newsletters to members and constituents and track the results, create online communities for audience use, provide event registration and much more.
For more inf
Depending on the modules you select, your organization can send email newsletters to members and constituents and track the results, create online communities for audience use, provide event registration and much more.
For more inf
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rmation, go to: http://www.citysoft.com/
5. Develop a web search optimization agenda to improve search engine positioning.
Tip: The best way to improve search engine positioning is to get links to your site place
5. Develop a web search optimization agenda to improve search engine positioning.
Tip: The best way to improve search engine positioning is to get links to your site place
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
d at other web sites where your audiences already are.
Tip: Once you've identified key sites you'd like to be linked from (start with a list of the top 20), start calling or e-mailing. A great way to do this is to find an intern or volunteer to beat the bushes. Link placement isn't sk
Tip: Once you've identified key sites you'd like to be linked from (start with a list of the top 20), start calling or e-mailing. A great way to do this is to find an intern or volunteer to beat the bushes. Link placement isn't sk
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
lled work (after you identify the key sites) but it is extremely labor intensive.
Benefit: Improved positioning in search engine results.
Michael, thanks for your clear and practical ideas on how nonprofit marketers can put tech tools to work to strengthen their communications impact
Benefit: Improved positioning in search engine results.
Michael, thanks for your clear and practical ideas on how nonprofit marketers can put tech tools to work to strengthen their communications impact
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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