Advice You - Business

"It's my least favorite season of the year, bathing-suit season. I don't know why we can't be shaped like all those eighteen year old boys they des

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ign those suits for." - Diane Ford

Shopping for a bathing suit is right up there on my Top 10 Ways to Torture Yourself.

Why?

Because finding so

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mething that is the "perfect fit" (and you know what I mean here- that somehow the Bathing Suit Fairy will magically take 10 pounds off your ass)

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ut you know what?

It is always worth the effort to find the "perfect bathing suit for you." Before I went to the Caribbean this spring I spent 2

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hours with a sales girl who had a "behind" the size of an apricot. And she did offer expert advice and she reduced most of the pain from the mir

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ors!

And you know me - as I was twisting, turning, and sweating during the process I thought " I am going to turn this into an article someday!!"

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Here's How Bathing Suits Are Like Selling:

· One Size Does NOT Fit All. In selling you need to smarten up. Quit trying to be something

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

for everyone. Who is your target audience or better yet - WHO SHOULD BE your target audience?

· Tight Bathing Suits Are Too Constricting (GASP).

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

That's right - sometimes you need to release clients that don't fit anymore. Perhaps they don't pay enough, or you just aren't getting the "warm

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

uzzy factor" anymore. Or perhaps they have outgrown you or you have outgrown them. Either way - respectfully release them.

You Gotta Know Your St

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rengths Baby! Bathing Suits are all about marketing. Playing up your strengths and not focusing on your weaknesses What are the biggest assets yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

u bring to a client? How you can help them the most and does your marketing reflect this?

· Cheap Bathing Suits Look Cheap. You get what you pay

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or. Are you not spending money in areas that you REALLY SHOULD be? ie/ creating an e-zine, follow-up with your customers, improving your product o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r service on a consistent basis. Obviously there are areas you want to save money, however, never should it be at the expense of your reputation o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

brand.

· Your Bathing Suit From 1994 No Longer Does It. Yes - your fancy schmancy logo from 10 years ago cost you $500 to get designed. (Althoug

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

h let's be honest - someone you KNEW probably designed it for you!) But those days are over girl. Everything needs an overhaul every now and agai

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

. Even your business. What part do you need to throw out?

So what was the result of my bathing suit experience? I found 2 "smokin" bathing suits

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and I easily raised the temperature of the Caribbean water by at least 10 degrees.

And in regards to my business - I have been doing TONS of trave

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing, working like crazy on products, carving and reshaping my products and services to all new HIGHS of DIVA-NESS!

Take a good hard look at your b

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

usiness under those HARSH LIGHTS and see what you need to adjust. Remember - you can keep tugging but eventually what doesn't work WILL expose you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Selling Is Like Buying A Bathing Suit

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