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Advice You - That's Entertainment: Adding Some Show Biz to Your Tradeshow Exhibit
What makes one tradeshow exhibit memorable and another so-so? What can exhibitors do to get attendees talking after the show? What can motivate visitors who may have had no previous intention of visiting your booth decid
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e that they definitely have to stop by?
Entertainment! According to tradeshow research, live presentations are the third most important reason why people remember the exhibit. Numbers one and two? Booth size and product
Entertainment! According to tradeshow research, live presentations are the third most important reason why people remember the exhibit. Numbers one and two? Booth size and product
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
interest. If you've got a limited exhibiting budget, hiring entertainment may be a cost-effective way to attract attention to your company without springing for the larger, pricier display space.
What are your option
What are your option
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
?
Entertainment options at tradeshows are almost endless. Any form of live presentation can work, including:
staged product demonstrations
theatrical skit
magician
game show
choreograp
Entertainment options at tradeshows are almost endless. Any form of live presentation can work, including:
staged product demonstrations
theatrical skit
magician
game show
choreograp
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
y
video
audio
robot
singers or musicians
The key is to have entertainment that acts as an integral part of your marketing message. To do this, you need to know a few things:
What type of e
video
audio
robot
singers or musicians
The key is to have entertainment that acts as an integral part of your marketing message. To do this, you need to know a few things:
What type of e
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
tertainment will appeal to your target audience?
A robot that dispenses free samples might go over big at a tech show but fall flat at a pet care industry show. Conversely, those wired types might be more puzzled than p
A robot that dispenses free samples might go over big at a tech show but fall flat at a pet care industry show. Conversely, those wired types might be more puzzled than p
ucts have become life saving products for the pharmaceutical companies who doesnt have many innovative molecules in their product pipeline and have been inc
eased by a troop of trained terriers. Know your target audience.
How much product information do you want to convey via the entertainment?
Some entertainment formats are better than others for educating attendees abo
How much product information do you want to convey via the entertainment?
Some entertainment formats are better than others for educating attendees abo
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ut your products and services. Product demonstrations, especially those that draw participants from the audience, are a great way to get the crowd focused on what you're selling. Other acts focus on simply getting the co
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
pany name and logo out there, such as a magician who uses the company's name as the 'Magic Word'.
What is your corporate image?
Any entertainment you select should positively reflect your company's image. This goes b
What is your corporate image?
Any entertainment you select should positively reflect your company's image. This goes b
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
yond a Western Wear company selecting a country singer to entertain the crowds -- attendees will hold you to a higher standard than that. Research the acts you're proposing to hire. Some acts may not be appropriate for m
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
instream companies -- ask to see a video of an average performance and ask yourself how would your customer base view the images.
With those questions in mind, decide what kind of entertainment you'd like to have and wh
With those questions in mind, decide what kind of entertainment you'd like to have and wh
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
will perform for the crowds. If you've decided on live product demonstrations, you may be able to use your own staff members, but other than that, you're generally better off hiring a pro.
How to Make the Most of Yo
How to Make the Most of Yo
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
r Money
Hiring a professional entertainer is an expense. Ensure you get your money's worth by doing the following:
Identify how the presentation helps achieve your goals -- let the entertainer know clearly what y
Hiring a professional entertainer is an expense. Ensure you get your money's worth by doing the following:
Identify how the presentation helps achieve your goals -- let the entertainer know clearly what y
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
u expect for them to do.
Create promotional activities centering around the entertainment. From pre-show direct mailings to on the floor interactions with attendees, make frequent mention of the event and have an ince
Create promotional activities centering around the entertainment. From pre-show direct mailings to on the floor interactions with attendees, make frequent mention of the event and have an ince
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ntive that will encourage attendees to visit your booth.
If your staff is not on stage, find ways to involve them in the presentation. Use them to gather the crowd or to capture and monitor pertinent information durin
If your staff is not on stage, find ways to involve them in the presentation. Use them to gather the crowd or to capture and monitor pertinent information durin
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
the presentation. Let them know it's okay to be enthusiastic about the performance -- excitement is contagious, and you want an excited crowd.
What to Avoid
Good entertainment is expensive, bad entertainment ca
What to Avoid
Good entertainment is expensive, bad entertainment ca
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
cost more than you will ever imagine. Protect your company's image and reputation by avoiding the following:
Crass, rude, or offensive acts. There are comedians who do very well with off color or hurtful humor, but t
Crass, rude, or offensive acts. There are comedians who do very well with off color or hurtful humor, but t
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e risk of alienating large segments of your consumer base by sponsoring one of these acts is too great.
Under-dressed entertainers. Scantily clad women and barely dressed men wiggling provocatively have no place at mo
Under-dressed entertainers. Scantily clad women and barely dressed men wiggling provocatively have no place at mo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
t shows. In fact, the aggressive use of "Booth Babes" has been so off-putting that some shows are banning them all together. Unless you're exhibiting an adult-themed show -- ie, one that caters to the sex industry or som
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
travel shows -- have your entertainment keep their clothes on.
Acts that are clearly amateur. Tradeshow audiences are harsh. They won't be tolerant of second rate acts. Hire the best you can afford for better results
Acts that are clearly amateur. Tradeshow audiences are harsh. They won't be tolerant of second rate acts. Hire the best you can afford for better results
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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