Advice You - Business

Optimize Your Web Site To Grow Market Share

So much of our business today is dependent on the success of our website. It does not matter if you are P&G and looking to find ways to make yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ur website work harder for you or are a Real Estate giant like Coldwell Banker, your website needs to deliver the goods.

Your website needs to accomplish two things — and a few additional functions if you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

are a web retailer. It needs to deliver your brand in a way that is in keeping with your brand charter and it needs to be easily accessible. In short, it needs to tell your customers who you are and whom

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you are for (brand) and it needs to gain you “top-of-page” awareness on major search engines.

Web Optimization is More Important Than Ever

Research today indicates that the web has become

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the first go-to source for finding just about anything from movie listings to the latest news. Proof of this phenomenon can be seen in the decline in circulation of daily newspapers and the lessening of t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he importance of Yellow Pages advertising. As the cell phone becomes the home’s main telephone, even the White Pages, as we currently know them, will change or will become less valuable.

Stealing Share® e

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ntered the “web” business, not because we could build a great looking branded website (which we can) but because it was quickly apparent to us that designing a great website needed to be a whole lot more th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n just a graphically pleasing entity. It needed to excite the interest, not only of your customers and prospects but also of the search engines that will seal your fate based upon page placement.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

An Optimized Web Site Builds Business

If you want your website to become a REAL force in your business and marketing mix, then give it the respect that it deserves and don’t just simply hand it of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f to the local website developer or an in-house tech guru.

Our Web Optimization Process

Let me take you through just a few of the steps that Stealing Share goes through before a single pa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ge of a website finds its way to a www.com address.

First, we evaluate, grade and make adjustments to your brand. We need to make sure it reflects the current precepts and needs of the target audience tha

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t you wish to influence and position against. This includes our behavioral modeling and a research project from Resultant™ to completely understand your target audience and identify the language and phrase

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s that your target market uses when touching your category of service and/or product.

Then we begin to write the content — using the key phrases and language used by your target market. We incorporate them

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

into the actual text of your site. This is important is important because as the search engine spiders index your website, they look for a repetition of keywords and simple keyword phrases in order to ran

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your site according to relevance.

Brand Guides The Web Optimization Process

Building a website in this way requires an outside-in approach — something virtually impossible to do in-house

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

because your own beliefs and desires clouds your thinking. It is a delicate balance between telling your story and allowing the story to be written by the needs and desires of your target audience — and i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n their language.

The end-game is to get your website a first page listing on major search engines — a listing ahead of your competitive set. Now you could buy a sponsored link, for sure, but it is an exp

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ensive gambit with a lot of waste. At Stealing Share® we believe that careful planning and diligent brand work will take much of the guesswork out of the website optimization equation.

We have a few propr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ietary tools that we use as well. We also have developed some special considerations that have come our way from experience, to enhance the site and help it’s web optimization.

But knowing your targe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t audience inside and out, and developing the content with the target audience's search phrases integrated right in, is at least… 1/5th of the battle. The remaining 4/5th is between our clients and us.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Tags

Links

Advice You - Your Web Site Can Increase Your Market Share

Related Articles: