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Advice You - Marketing Lessons from a Rabid Chipmunk!
A relative of mine is a mail-carrier for the United States Post Office. Like any place of employment, there are all sorts of colorful characters working there. They're all very good people - friendly and enjoyable to chat with.
A gentleman w
A gentleman w
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
orking at the same post office as my relative is a happy, cheery kind of guy. I met him on a few occassions back when I was basically a rebellious high-school hoodlum. I noticed his pleasant demeanor. And that he was bald - much like I'll lik
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ly be in a matter of a few years. His co-workers had nicknamed him "Shiny".
Shiny was assigned a walking route most days. The neighborhood he traversed was quite nice - lined with tall, shady trees for those hot summer days in South New Jers
Shiny was assigned a walking route most days. The neighborhood he traversed was quite nice - lined with tall, shady trees for those hot summer days in South New Jers
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
y. When you think of suburbia, you can easily picture Shiny walking - bag in hand - delivering mail to the nice people on his route. Manicured lawns, nice cars, kids playing in the bright and toasty sunshine.
Shiny was happy. Until one day,
Shiny was happy. Until one day,
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
hen small, furry horror reigned ...
Shiny was doing what he does every day, walking his mail route. When suddenly an irrationally aggressive and perhaps slightly disturbed chipmunk sprung forth from one of the trees he was walking under and
Shiny was doing what he does every day, walking his mail route. When suddenly an irrationally aggressive and perhaps slightly disturbed chipmunk sprung forth from one of the trees he was walking under and
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
viciously attacked his head. Shiny did his best to quickly beat the fuzzy ferocious creature from atop his unprotected noggin. While no grave injury occurred during this incident, he did have quite a few scratches, needed some medical attenti
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
n, and received a rabies shot.
This story actually teaches us many valuable lessons that we can use in life and in business.
Rabid Chipmunk Lesson #1: "Take Risks."
If the chipmunk had been able to pry off Shiny's head and stick it into th
This story actually teaches us many valuable lessons that we can use in life and in business.
Rabid Chipmunk Lesson #1: "Take Risks."
If the chipmunk had been able to pry off Shiny's head and stick it into th
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
knot-hole of a tree, perhaps this would be a different story with a different lesson - such as, "STAY AWAY FROM CHIPMUNKS IN NEW JERSEY!" Thank goodness this wasn't the case, of course.
However, we cannot overlook this brave, furry, suburba
However, we cannot overlook this brave, furry, suburba
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
-dwelling animal's actions. The pinnacle of chipmunk achievement was within it's grasp. Did it freeze, uncertain of what to do? Did it seek approval from other chipmunks? No. This scrappy little fellow risked bodily injury and flung himself t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
oward the gargantuan and delectable nut below.
In business, we're often faced with similar choices. What do you do when opportunity arises? Are you a gambling chipmunk with an aggressive mean-streak, or are you the cautious kind? The cute li
In business, we're often faced with similar choices. What do you do when opportunity arises? Are you a gambling chipmunk with an aggressive mean-streak, or are you the cautious kind? The cute li
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
tle woodland creature that seems to miss many grand opportunities?
Rabid Chipmunk Lesson #2: "Things are not always what they seem."
I can imagine what went through his little chipmunk brain just before leaping. Before him was an acorn so h
Rabid Chipmunk Lesson #2: "Things are not always what they seem."
I can imagine what went through his little chipmunk brain just before leaping. Before him was an acorn so h
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ge that other chipmunks in the neighborhood would be talking about him as legend if he could obtain it. For years to come, as dusk fell in Southern New Jersey, knot-holes as far as the eyes could see would have wise old chipmunks telling the
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
oung ones of this most heroic feat. His name, forever etched in the annals of chipmunk warrior-dom. His story becoming fable over the years, with each retelling the size of the acorn grows until it's as if the chipmunk, lean muscles bulging,
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
flew from the tallest tree in the land and swallowed whole an acorn the approximate size of a 1969 Volkswagon Bus and then went on to marry the most beautiful chipmunk queen on earth.
This lesson is important in every business decision you m
This lesson is important in every business decision you m
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ke - whether it's a piece of equipment you're purchasing ("A printer/fax/copier/cloning/time machine for only $89.99!"), or a joint venture opportunity you are approached about. Pay attention to your intuition, but balance that with a firm gr
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
p on reality.
Rabid Chipmunk Lesson #3: "Expect the Unexpected."
I would wager a fair amount of money that as Shiny was walking down the street, the last thing he expected was the Attack Chipmunk of Doom unleashing Furry Fury From Above. It
Rabid Chipmunk Lesson #3: "Expect the Unexpected."
I would wager a fair amount of money that as Shiny was walking down the street, the last thing he expected was the Attack Chipmunk of Doom unleashing Furry Fury From Above. It
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
s not unfathomable, really. Chipmunks climb trees. When you walk on a sidewalk, trees are there. Unexpected indeed.
In business this is a rule to live by. Just when you need 200 copies of one of your brochures, the printer gags, chants backw
In business this is a rule to live by. Just when you need 200 copies of one of your brochures, the printer gags, chants backw
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ard in Latin, and projectile-vomits pea-green toner onto the wall as if it's possessed. Right when you're on the phone with an important client, your batteries run out. As business owners, we can't prepare for everything, but we can at least
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ake a point of understanding that crazy things can - and do - happen. How you handle them is the difference between something unexpected being disastrous, or yet another obstacle you've overcome.
There are many more lessons we can learn from
There are many more lessons we can learn from
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
this story, but the most important lesson is this: Pay attention. Strange things happen in life and if you understand what's going on, you just might end up learning something very valuable from something that's ... well ... fairly ridiculous
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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