Advice You - Business

The conference that you have spent months planning went off without a hitch - your attendees, sponsors and exhibitors all left happy and the goals of the conf

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

erence were accomplished. But now what? To get the most out of your conference start thinking about it not as just a three or four day event, but as a year-lo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g event – continually engaging your audience. Here are some great ways you can utilize technology to easily and effectively communicate with your attendees, p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tential attendees, exhibitors and sponsors to keep your conference going year-round.

Podcasting

Podcasting is fast becoming one of the most popular w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ys to distribute electronic media. Any form of electronic recording (video or audio) can be turned into a podcast for distribution over the Internet and can b

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

replayed on a computer or MP3 player.

Conference sessions can be recorded and offered as downloads from the conference website. This can be a valuable resou

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ce to attendees and a great way to let those that did not attend the conference see what they missed. Try “releasing” one session podcast a month or take one

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

f the longer keynote presentations and break it up into smaller sections to create a podcast series.

Other podcasting ideas include recording conference atte

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

dee testimonials or “teasers” for next year’s conference. If you already have speakers confirmed for next years event have them record a short segment about w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

at they plan to speak on. As a sponsor benefit, offer sponsorships of podcasts to increase sponsor visibility throughout the year.

Online Communities

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

One of the most beneficial parts of attending a conference is networking and sharing ideas – so why limit that experience to just the conference? There are se

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

veral technology tools that you can easily set up to give this experience to your attendees year-round. The newest and most robust is a blog – the next genera

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ion of online discussion forums.

A conference blog offers a central location for interested parties to post messages that become on-going online conversation

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on many different topics. Individual discussion threads can be categorized by topic and date. Blog topics can parallel conference development activities such

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

as venue selection, conference schedule, general session speakers as well as breakout session topics. This makes for a tremendous vehicle to attract intereste

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

individuals to your organization and conference.

Targeted eNewsletters

eNewlsetters are a great way to market an upcoming conference to your potenti

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l attendees, but why should everyone get the same one? If you have been able to track session attendance during past conferences or capture demographic inform

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tion about an attendee during registration, you already have a goldmine of information. Use that information to create a segmented mailing list and create spe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ific eNewletters just for them. This can be articles of interest, current events or even just a list of the upcoming conference sessions that they may be inte

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ested in.

Need help with any of the items above or developing a 12-month marketing plan? Contact Designing Events at info@designingevents.com or 866-867-1933

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Best-selling author describes his frustration in trying to talk to someone in the companies he does business with.

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If you're using email marketing to build trust with your prospective customers, particularly if you are using a series of autoresponder messages, your biggest challenge is to get your readers to actually open your messages. There are some time-tested methods you can use that will greatly increase your chances of getting your messages read.

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