Advice You - Business

Another recent improvement in the trade show industry is the use of convertible or hybrid dis

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

plays – displays that contain modular components that can be used by themselves or together t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o create multiple sized displays. This versatility gives companies that exhibit at different

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

venues each year a cost-effective and versatile display to use throughout the year.

The P

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

roblem

Your company exhibits at several shows throughout the year, however your exhibit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

space varies depending on the show. At smaller shows you only have room to show a tabletop-si

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

zed display, but at your national show, you have a 30-foot space to fill. In addition to your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

space issue, you have a limited budget and can't afford to purchase multiple booths.

The

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Solution

Display manufacturers have introduced "hybrid display systems" featuring every

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

thing you need to exhibit in large or small spaces. These systems can contain large-impact fo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rmat tension fabric graphics, attention-grabbing plasma presentation areas, computer demo are

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

as, shelving for products and literature, conference room areas and storage.

Nomadic Display

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

, for example, has a modular system called DesignLine that converts from a large island displ

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ay all the way down to a podium. It's unique modular engineering provides enough versatility

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to fit a variety of applications including a kiosk, 10-foot back wall, 10'x20' inline with a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

reception counter or a full 20'x20' island. And while the price tag on a booth like this may

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

be high, it's certainly less than purchasing 4 or 5 separate display systems.

How They Ca

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n Maximize Your Budget

Instead of purchasing several different sized booths for differen

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t shows, investing one lump sum in a hybrid booth can yield up to 4 or 5 different booths. By

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

using only the size necessary for the show you're doing, you'll also save shipping expenses.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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