Advice You - Business

Pop-up fabric displays have become increasingly popular among trade show exhibitors, as they solve several issues that exhibitors used to face at a trade show. Innovat

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ions in the processes used to print on fabrics have progressed rapidly, allowing vivid, high-quality photographic images to be printed directly on a variety of fabrics

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. This technology progression has given way to display manufacturers to create lightweight, easy-to-assemble frames for not only quick installation, but real visual im

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pact.

The Problem

Not so long ago, even a small 8- or 10-foot exhibit booth would ship to a show in several large boxes. If you were lucky, they would all arr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ive safely and be in your space in time for the show. However, if you did enough shows, you were bound to encounter the nightmare of having a box or two disappear some

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

where in the convention center – or heaven forbid in an airport – sending you on a frantic race to locate them. Once you had all of your boxes, you and at least one ot

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

her person were necessary to assemble the booth. Although pop-up frames have been around for quite some time, most pop-up booths have, until recently, featured heavy v

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nyl graphic panels and carpeted panels. Not a terribly time-consuming or difficult assembly, but as with any product, it could be improved.

In addition to the bulk an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d multi-person installation requirement of carpeted pop-up booths, changing graphic panels is an expensive proposition. Panels are generally 6- to 8-feet high, and 2-

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to 3-feet wide and printed on heavy vinyl. They are then backed with magnetic strips and grooves for hanging. The typical cost for one panel is around $600 (??). If yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ur booth was a full graphic (4 panels), your cost for updating it was therefore around $2400. Not terrible, but not necessarily something you'd opt to do frequently.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

The Solution

Take the concept of the pop-up frame and add the lightweight nature of Lycra-type fabrics, and you have the pop-up fabric display. Because of the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

weight and flexibility of the fabric, these displays generally fold down and fit into just one case – some even come in cases you can literally throw over your shoulde

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r. If your show is local, you can literally place the case in your trunk and be on your way. If it's out of town, you will probably still need to check the case as lug

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

age at the airport, but the chances of misplacing one case vs. several cases is significantly reduced.

Additionally, the advances in printing process and equipment ha

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s enabled the industry to lower the cost of booth graphics by using fabric instead of heavy vinyl panels. Costs to replace fabric panels are far less than vinyl panels

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, and it is even possible to use fabric panels on your old booth. To find out, contact your local trade show booth vendor, or go to AdlerDisplay.com for information.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

How They Can Maximize Your Budget

One fabric display frame can be purchased, along with several different fabric panels. Instead of purchasing several differen

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t booths for different shows, different audiences, different products or marketing messages, you simply purchase different fabric panels.

Fabric display panels cost l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ess than the older vinyl graphic panels to produce as well, and are far less expensive to ship. They last longer, too, as they will not get permanently bent or creased

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Set aside one day out of the week to handle your invoices for your medical billing business. This way you do not risk the chance of sending out duplicates or not sending one out at all.

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