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Advice You - 28 Offline Publicity Ideas
There are a number of inexpensive, or even free, ways to promote your business, organization, ministry or group, both online and off. In no particular order, and by no means conclusive, this list will hopefully help you put your little gray cells to work and serve as a springboard for y
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
our own brainstorming session.
1. Write, or find a writer, to create an original skit to tell who you are, what your purpose is, or anything else you wish to convey. This can be as simple or elaborate as you choose.
2. Create original posters/flyers and put them everywhere. Simple, on
1. Write, or find a writer, to create an original skit to tell who you are, what your purpose is, or anything else you wish to convey. This can be as simple or elaborate as you choose.
2. Create original posters/flyers and put them everywhere. Simple, on
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
e-page flyers can be created with any professional wordprocessing software and can be placed on car windshields, tacked to bulletin boards, taped to store windows or distributed door-to-door.
3. Hold a poster contest with prizes for first, second and third places. Make copies of the wi
3. Hold a poster contest with prizes for first, second and third places. Make copies of the wi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nning entries and post them everywhere.
4. Create a community day. Write a letter and mail to every similar organization in your area and invite them to attend. Offer refreshments, share ideas, network.
5. Publish a newsletter. This is one of the best and quickest proven methods to gr
4. Create a community day. Write a letter and mail to every similar organization in your area and invite them to attend. Offer refreshments, share ideas, network.
5. Publish a newsletter. This is one of the best and quickest proven methods to gr
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ow your group, inform your members and build goodwill.
6. Write, or have someone write, words to popular or well-known music that tells the story of your group. This can be humorous or serious. But it must be memorable.
7. Write a special letter to every first-time visitor. Encourage
6. Write, or have someone write, words to popular or well-known music that tells the story of your group. This can be humorous or serious. But it must be memorable.
7. Write a special letter to every first-time visitor. Encourage
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
them to come back.
8. Talk about your group often, encourage participation. Ask every member to invite a friend.
9. Organize and print a group cookbook. This oldie is not only a goodie, but a goldie! You can make money by selling copies, give new members a free one, use as contest pri
8. Talk about your group often, encourage participation. Ask every member to invite a friend.
9. Organize and print a group cookbook. This oldie is not only a goodie, but a goldie! You can make money by selling copies, give new members a free one, use as contest pri
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
zes, and more.
10. Write, or have someone write, press releases of anything new your group is doing and send to every area newspaper, radio station, and TV station. Emphasize the benefits your group offers to the community. Be sure the release is professionally written and not just a s
10. Write, or have someone write, press releases of anything new your group is doing and send to every area newspaper, radio station, and TV station. Emphasize the benefits your group offers to the community. Be sure the release is professionally written and not just a s
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ales ad. If no one in your group is capable of writing a press release that is publishable, hire a professional.
11. Create and distribute commitment forms for prayer, attendance, financial support, etc. and ask each new member to sign one. Use the forms in special meetings and on spec
11. Create and distribute commitment forms for prayer, attendance, financial support, etc. and ask each new member to sign one. Use the forms in special meetings and on spec
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ial occasions, too.
12. Host a Resource Fair or Trade Show. Get similar organizations, companies, and individuals to set up booths, distribute materials, etc. Can be free or for a small fee. Publicize the even extensively. Let everyone know when, where and why. And have fun!
13. Creat
12. Host a Resource Fair or Trade Show. Get similar organizations, companies, and individuals to set up booths, distribute materials, etc. Can be free or for a small fee. Publicize the even extensively. Let everyone know when, where and why. And have fun!
13. Creat
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e a simple brochure. This is another idea that must be professional to be effective, but it need not be elaborate. Something that tells your mission, benefits of membership, and how to join will work very well.
14. Print and use letterhead, envelopes, note pads and anything else that y
14. Print and use letterhead, envelopes, note pads and anything else that y
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
u can put your name and a simple logo or graphic on. Be sure to include a motto or tagline that people can easily remember and relate to you.
15. Videotape special services and programs and share the tapes with prospective members, donors, etc.
16. Write, or have someone write, a regu
15. Videotape special services and programs and share the tapes with prospective members, donors, etc.
16. Write, or have someone write, a regu
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
lar column for local, community newspaper(s). Many community papers are eager for regular columns to fill their editorial needs, and if you, or someone in the group, can write proficiently about a subject of interest and value to the community, this is a great way to generate interest.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
Offer the column freely for a "resource box" that includes your contact information.
17. Set up guest appearances on local radio and community television talk shows to discuss your group, or a new program you've begun.
18. Ask other organizations or businesses to distribute your liter
17. Set up guest appearances on local radio and community television talk shows to discuss your group, or a new program you've begun.
18. Ask other organizations or businesses to distribute your liter
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ature, brochures, flyers, etc. Offer to do the same for them.
19. Place literature in libraries, doctor's offices, lawyer's offices, grocery stores... anywhere possible. Ask every member to distribute literature in the places they frequent.
20. If appropriate, ask area churches or oth
19. Place literature in libraries, doctor's offices, lawyer's offices, grocery stores... anywhere possible. Ask every member to distribute literature in the places they frequent.
20. If appropriate, ask area churches or oth
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
er groups to allow you speak to their members about your organization.
21. Write, or have someone write, press releases about the members or volunteers in your group and what they are doing. Send these releases to every area newspaper, radio station, and TV station. Be sure to list the
21. Write, or have someone write, press releases about the members or volunteers in your group and what they are doing. Send these releases to every area newspaper, radio station, and TV station. Be sure to list the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ir group affiliation. This is especially beneficial if the members are well known in the community.
22. Send birthday and anniversary cards to everyone you know. People remember those who remember them.
23. Create a slide show with background music to use in special services and at sp
22. Send birthday and anniversary cards to everyone you know. People remember those who remember them.
23. Create a slide show with background music to use in special services and at sp
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ecial meetings.
24. Give free T-shirts, bags, mugs, etc. to be used as prizes by area radio stations. They are always looking for free giveaways, and they offer great publicity to the donor.
25. Present seminars in libraries and meeting rooms on topics related to your organization's a
24. Give free T-shirts, bags, mugs, etc. to be used as prizes by area radio stations. They are always looking for free giveaways, and they offer great publicity to the donor.
25. Present seminars in libraries and meeting rooms on topics related to your organization's a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rea of expertise, then distribute literature afterwards. This should NOT be a sales presentation, but an offering of valuable information that will help others to learn more about your group's area of interest.
26. Create, or have someone create a comic strip about your group to be pri
26. Create, or have someone create a comic strip about your group to be pri
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
nted in newsletters, flyers, and newspapers. Distribute this freely to anyone who would like to reprint it.
27. Have bumper stickers printed with your group's name, logo, or tagline. Distribute through bookstores, radio and TV stations, member's businesses and grocery stores.
28. Have
27. Have bumper stickers printed with your group's name, logo, or tagline. Distribute through bookstores, radio and TV stations, member's businesses and grocery stores.
28. Have
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
mugs printed with your group's logo on them. Fill with candy and give to members and friends. Appropriate times would include birthdays, anniversaries, the birth of a baby, hospitalizations, as door prizes, etc.
Article copyright © 2005 by Darlene Bishop. All rights reserved worldwide
Article copyright © 2005 by Darlene Bishop. All rights reserved worldwide
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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