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Advice You - By The Rocket's Red Glare: What Fireworks Displays Can Teach Us About Tradeshows
Firework displays are a traditional part of summertime celebrations. There's something about them -- the noise, the color, the pyrotechnic glory -- that resonates with crowds. According to some experts, fireworks as we know them got started in the 10th century. T
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
hat means that this basic technology has been wowing spectators for a very, very long time.
Yet when I attended a recent fireworks display, I overheard a woman saying this:
"I don't know how they do it. Every year it's the same thing, but th
Yet when I attended a recent fireworks display, I overheard a woman saying this:
"I don't know how they do it. Every year it's the same thing, but th
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ey keep making it better somehow."
Wouldn't every exhibitor love to hear that about their booth? It appears that the fireworks companies have mastered what trade show exhibitors often struggle with: presenting the same products and services in a way th
Wouldn't every exhibitor love to hear that about their booth? It appears that the fireworks companies have mastered what trade show exhibitors often struggle with: presenting the same products and services in a way th
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
at's new and exciting.
What can tradeshow exhibitors learn from the pyrotechnic pros? The answers might surprise you.
You can do a lot in a very limited time
Fireworks are not an everyday event. Most people will see only o
What can tradeshow exhibitors learn from the pyrotechnic pros? The answers might surprise you.
You can do a lot in a very limited time
Fireworks are not an everyday event. Most people will see only o
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ne to two fireworks shows a year, if that many. Performances are measured in minutes, not hours. The vast majority of shows -- industry estimates range close to 70%! -- are scheduled in a two week period in the middle of the summer.
Yet, even in this s
Yet, even in this s
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
all window of opportunity exists the potential for profitability. There are more than a few decent sized fireworks companies out there, vying to show what a good show they can produce. Most of these companies earn the lion's share of their annual revenue during t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
hose hectic fourteen days.
These companies know that it is make it or break it time, so they pull out all of the stops. Extensive preparation is done. Things are practiced until they're perfect. When it's showtime, every team member does their best to
These companies know that it is make it or break it time, so they pull out all of the stops. Extensive preparation is done. Things are practiced until they're perfect. When it's showtime, every team member does their best to
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ensure a flawless show.
Consider applying that mentality to your tradeshow participation. How would you approach exhibiting if you knew this was your only chance to market all year long? What if 70% of your sales had to come from trade show leads? What
Consider applying that mentality to your tradeshow participation. How would you approach exhibiting if you knew this was your only chance to market all year long? What if 70% of your sales had to come from trade show leads? What
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
changes would you make? How would you train your people?
Know what your audience wants
Knowing what your target audience expects and desires from you is crucial. The fireworks industry caters to an audience that has certain expectati
Know what your audience wants
Knowing what your target audience expects and desires from you is crucial. The fireworks industry caters to an audience that has certain expectati
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ons of a fireworks display: loud noise, bright colors, technical brilliance that also has an insatiable appetite for something new.
They're responded by adding new elements to the existing show: new colors, for example, or shows synchronized with musi
They're responded by adding new elements to the existing show: new colors, for example, or shows synchronized with musi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
. The essential product has not changed, but it has been augmented and improved.
Tradeshow attendees have certain expectations of your booth, but they also want something new. How can you add to or improve your products, services, or presentation there
Tradeshow attendees have certain expectations of your booth, but they also want something new. How can you add to or improve your products, services, or presentation there
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
of to generate additional excitement around your display?
Understand that Audiences Change
The customers you have today are not the customers you had yesterday -- and they're definitely not the customers you'll have tomorrow. Sometime
Understand that Audiences Change
The customers you have today are not the customers you had yesterday -- and they're definitely not the customers you'll have tomorrow. Sometime
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
s the changes that occur in your target audience have nothing to do with your products and services and everything to do with a seemingly unrelated product.
For example: advances in high-definition televisions have dramatically impacted the fireworks i
For example: advances in high-definition televisions have dramatically impacted the fireworks i
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ndustry. Forty years ago, no one was watching fireworks on television. Now, increasing numbers of people are, as high-definition televisions allow people to experience the beauty of the show without the bugs, crowds, noise, or traffic.
Firework compani
Firework compani
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
es have responded by creating brighter fireworks that deploy at a lower height, easier for the television cameras to capture. By working to meet the changing needs of their target audience, fireworks companies are striving to remain relevant and entertaining, rat
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
er than becoming a reminder of "what people used to do on the 4th of July".
How is your target audience changing? What recent developments have changed how they view, use, and purchase your products and services? Is this reflected in your marketing pla
How is your target audience changing? What recent developments have changed how they view, use, and purchase your products and services? Is this reflected in your marketing pla
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
n?
Connect with the media
In addition to the television broadcasts, fireworks companies have been surprisingly savvy about working with the media to promote their shows. From simulcasting the show's music over local radio stations (br
Connect with the media
In addition to the television broadcasts, fireworks companies have been surprisingly savvy about working with the media to promote their shows. From simulcasting the show's music over local radio stations (br
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
oadening the appeal to those viewers who are not at the point of launch) to blogs detailing the work that goes into a show to giving local media 'behinds the scenes' peeks at the show in progress, there's a constant effort to keep their name and company image in
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
the public eye before, during, and after the actual show.
Apply this to your tradeshow participation. What are you doing to let attendees know they should visit your display? What are your media outreach efforts during the show? Does you stop sending p
Apply this to your tradeshow participation. What are you doing to let attendees know they should visit your display? What are your media outreach efforts during the show? Does you stop sending p
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ress releases when the show lights go off?
Fireworks and tradeshows have some interesting points of comparability. With proper planning, promotion, and performance, pyrotechnic experts and tradeshow exhibitors can both get a lot of bang for their buck
Fireworks and tradeshows have some interesting points of comparability. With proper planning, promotion, and performance, pyrotechnic experts and tradeshow exhibitors can both get a lot of bang for their buck
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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