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Advice You - Marketing with a Telephone
One of the most effective marketing tools ever invented is sitting on your desk right now. It’s your TELEPHONE! While many professionals waste time cold calling strangers, some marketing savvy pros are using phone in unique ways to quietly attract more new clients, increase custo
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
mer loyalty, generate loads of referrals, boost sales and profits all while saving time and money. Would you like to know how?
Telephone – like other tools – can be used in a variety of ways. Unfortunately, most people settle on mostly one phone-based marketing activity – cold c
Telephone – like other tools – can be used in a variety of ways. Unfortunately, most people settle on mostly one phone-based marketing activity – cold c
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
lling.
I know there are training programs out there teaching how to fall in love with cold calling. Perhaps you enjoy interrupting people, trying to speak as fast as you can so that you can squeeze in your entire sales pitch before they hang up on you. Frankly, I prefer to chew
I know there are training programs out there teaching how to fall in love with cold calling. Perhaps you enjoy interrupting people, trying to speak as fast as you can so that you can squeeze in your entire sales pitch before they hang up on you. Frankly, I prefer to chew
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
n nails for a week than to make one cold call. But hey – that’s just me. Besides, the best cold call is when a prospect calls you – but that’s a subject for another article.
So here are my top three tips for using phone-marketing effectively.
Top Tip #1 - Call existing clients
So here are my top three tips for using phone-marketing effectively.
Top Tip #1 - Call existing clients
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
r prospects.
Remember the saying “don’t preach to the choir”? Well, it’s wrong! You should only preach to the choir!
Instead of bothering strangers, connect with your existing customers or people who have indicated interest in your services or products.
Top Tip #2 - Have a spe
Remember the saying “don’t preach to the choir”? Well, it’s wrong! You should only preach to the choir!
Instead of bothering strangers, connect with your existing customers or people who have indicated interest in your services or products.
Top Tip #2 - Have a spe
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ific reason to call.
Make your message relevant to the person on the receiving end. If you are not sure what you have to offer that’s valuable to your clients and could be shared by phone, you should be looking for a job… But if you insist on running your own business here are a
Make your message relevant to the person on the receiving end. If you are not sure what you have to offer that’s valuable to your clients and could be shared by phone, you should be looking for a job… But if you insist on running your own business here are a
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
few tips:
- Call to say thank you! Yep, that simple. I just spoke to an internet marketer who makes it a point to call all new online customers within one day. With a bit of clever technology he often makes a live, personal call to the new clients within minutes of them placing
- Call to say thank you! Yep, that simple. I just spoke to an internet marketer who makes it a point to call all new online customers within one day. With a bit of clever technology he often makes a live, personal call to the new clients within minutes of them placing
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
an order. Can you imagine how blown away his customers are?
- Educate customers how to better use your product or service. If you help them get the most out of working with you, they will be more successful and more likely to recommend you to others.
- Introduce them to a new r
- Educate customers how to better use your product or service. If you help them get the most out of working with you, they will be more successful and more likely to recommend you to others.
- Introduce them to a new r
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
source you found helpful. By the way, could you see an opportunity for making this recommendation a strategic alliance?
- Invite customers and prospects to a special event and tell them to bring a friend or business associate. It doesn’t even have to be your event. Are you plann
- Invite customers and prospects to a special event and tell them to bring a friend or business associate. It doesn’t even have to be your event. Are you plann
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ng on going to a workshop with a great speaker? Why not bring along a few clients and prospects?
- Make current customers aware of exclusive offers available only to them. Hey, they pay your bills, why not put something special for them once in a while.
- Remind them about atte
- Make current customers aware of exclusive offers available only to them. Hey, they pay your bills, why not put something special for them once in a while.
- Remind them about atte
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ding an event. Yep, sometimes inviting people is not enough. So call to refresh their memory – they will thank you for it.
- Use your call in conjunction with other marketing tools to build anticipation. For example you could make a call to announce that a special mailer will be
- Use your call in conjunction with other marketing tools to build anticipation. For example you could make a call to announce that a special mailer will be
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
arriving in the mail-box and email-box thus increasing your chances of your written marketing message actually being noticed…
I’m sure you are now asking: “couldn’t I just use email to do all of that”? You certainly could, but… If you relay on email alone you lose a very person
I’m sure you are now asking: “couldn’t I just use email to do all of that”? You certainly could, but… If you relay on email alone you lose a very person
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
spect of using your voice. Plus, with a click of a button – puff – and your email is gone! Your call has a higher chance of making it through.
Which brings me to my last point…
Top Tip #3 - Use technology to automate your calls.
Yes, I’m talking about pre-recorded messages – l
Which brings me to my last point…
Top Tip #3 - Use technology to automate your calls.
Yes, I’m talking about pre-recorded messages – l
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ke the ones that interrupt your dinner. Well, actually not quite like that… Before you rush to judgment that this stuff doesn’t work, let me explain a couple of reasons why it does work.
Unlike those annoying calls from strangers pitching new credit cards or better mortgage rate
Unlike those annoying calls from strangers pitching new credit cards or better mortgage rate
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
s I’m suggesting to leave messages for people you have already done business with in the past or who specifically requested you send them more information. That’s a big difference!
In addition, the technology today makes it possible for the call to disconnect if a live person an
In addition, the technology today makes it possible for the call to disconnect if a live person an
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
wers so you don’t alienate people by making them talk to a computer!
Finally, distributing a pre-recorded message makes it possible to contact hundreds and thousands of people with just a fraction of the time it would take to make personal calls.
Let’s just say that you are bil
Finally, distributing a pre-recorded message makes it possible to contact hundreds and thousands of people with just a fraction of the time it would take to make personal calls.
Let’s just say that you are bil
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ing a $100 per hour of your time. Assuming that each call could take about a minute (and that’s a fast call!) you could make about 60 calls per hour. Your cost is $1.66 per call! And you will get more and more tired and less and less energetic with every call – decreasing the qua
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ity of your message.
As an alternative an automated phone broadcast can cost you about 14 cents per minute. And every message is your BEST MESSAGE!
For example, sending a 30 second message to 2000 customers would cost you $140. (half a minute x $0.14 per minute x 2000 custo
As an alternative an automated phone broadcast can cost you about 14 cents per minute. And every message is your BEST MESSAGE!
For example, sending a 30 second message to 2000 customers would cost you $140. (half a minute x $0.14 per minute x 2000 custo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ers). What a bargain! It’s fast, it’s cheap and it gets through! By the way – imagine personally leaving 2000 messages… That would take you over 33 hours... Good luck trying!
Bottom line to this long winded explanation is this: making THE RIGHT TYPE OF CALL THE RIGHT WAY in conj
Bottom line to this long winded explanation is this: making THE RIGHT TYPE OF CALL THE RIGHT WAY in conj
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
nction with modern technology and other marketing tools can make a huge difference in your business.
BONUS GIFT
Want to hear four sample marketing recordings and read my comments what makes them effective? Listen to them here…
© 2006 Marketing Mentors. All Rights Reserved
BONUS GIFT
Want to hear four sample marketing recordings and read my comments what makes them effective? Listen to them here…
© 2006 Marketing Mentors. All Rights Reserved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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