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  • Advice You - Business Card Marketing 101

    With the invention of the internet, email, blogs and chat rooms many companies wrongly assume they no longer need a business card. However, if you have ever been stuck in the awkward position of mee
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ting a client for the first time and having to scribble your business name on a restaurant napkin or worse yet a torn piece of paper you will know the importance of business cards. You see websites,
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    company blogs and all the technology in the world is great but it does not help with face to face networking. This is the type of networking you should be doing constantly if you are a small busines
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    s owner. In fact this is one of the only types of marketing you should really be spending your time with direct face to face contact is the way to build relationships and therefore build your busine
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    s. So if you are just starting out or have though you don’t need a business card you might want to think again.

    Below are some tips to help you with your business card marketing and social networki
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ng that will bring clients into your business ready to buy. Why you ask because you have made a personal contact.

    Social networking Success!

    Got Business Cards?

    Okay so we stole that one from the
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    Got Milk campaign but it is such a great line. The point is you should always have your business cards with you. You should have a batch of 50 or so in your vehicle, in your pocket, in your day pla
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    nner, in your briefcase of backpack. In fact you should keep them in your gym bag and your family car also. Keep business cards everywhere you go. You should treat them just like your wallet, keys
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    and cell phone can you imagine leaving home without these? Well, your business cards are the same way in fact you should feel almost naked with out your business cards. Why you might ask? Well, yo
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    u honestly never know when you are going to meet a potential client. You might meet them in the market as you are buying milk late at night for your family or standing in line at the movies.

    Talk!
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    alk! Talk!

    In real estate the old saying was the one thing that affect price is location, location, location well if you are a small business owner the one thing that will directly affect the succes
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    s of your business is talk, talk, talk. The more you talk to people the more contact you will make. Now don’t take this the wrong way and try to push your business on every poor should standing in
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ine at the grocery store. You do not wan to try the hard sell on everyone. You want to think of it as the soft sell. Just talk to people and be (not pretend to be) genuinely interested in them. E
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ven if they are complete strangers go ahead and talk to them. It can just be a simple comment about the weather or the latest sports game that you watched. The talk does not have to be big and impo
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    tant but if you don’t start the conversation you have lost the client forever from the get go.

    Make an Impression

    You want to make an impression with people and the strangest part about this is tha
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    t the more interest you show in them the bigger impression you will leave. You see we are all in love with ourselves if we admit it or not that is the truth. So the more you are interested in a per
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    on and the more you listen, the bigger impression you will make. Often you can say a lot less and leave a much bigger impression then if you said too much. At the end of the conversation you can ea
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    sily follow up with a , “Hey by the way it was nice talking to you. Here is my business card hope to see you around again sometime soon.” Or you can think up some other line that works better for y
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    u and in your own situation. It really depends on the situation you are in and who you are talking to. The most important thing is to remember you are doing the soft sell and not trying to push you
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    r product or company on the person just be interested.

    So make sure you always carry your business cards with you at all time and talk to people. That is it no real big secret, it just takes action


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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