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Every region possesses some particular characteristics based on the people who reside in it

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

. These characteristics can reflect the region’s economy, social behavior, social customs,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

geographical location, commerce, industrialization, religion, and other things.

The term ‘

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

emographics’ is in essence a shortened form of what we can call 'population characteristics

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

'. Demographics include age, per capita income, mobility (in terms of travel time to work o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r number of vehicles available), educational and academic level of the people, value of own

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rship (that includes properties and assets like homes, apartments, garden and such others),

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

status of employment and even the topography of the region.

Demographics find its use in

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

market research, opinion research, political research, and assessment of the changing trend

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of consumer behavior and its patterns. But demographics is best utilized by marketing mana

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

gers, as the various characteristics of the people reflect their tastes and give an idea of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the probability of the sales returns of a launched product in a given area.

Demographics

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

an be called an art and a science. Unlike demography, which puts emphasis on biological pro

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cesses such as population dynamics, demographics try to grasp what people think and what th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ey are willing to buy. Demographics can be studied under the following heads:

1) Demograph

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

c variables – the groupings of the consumers and other such communities done by social and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

marketing analysts. The most frequently used ones are: age, sex, sexual orientation, family

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

size, household size, family life cycle, income, occupation, education, home ownership, so

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ioeconomic status, religion and nationality.

2) Demographic profiles – definition of sever

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

al demographic variables.

3) Demographic trends – predictability of the demographic shifts

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - A Guide To Demographics

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