Advice You - Business

If you own a small business in a very competitive industry or if you market on the Inter

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

net then obviously you have seen quite a bit of marketing copycats in your industry. It

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

seems that it is almost to the point that over 90% of all the marketing on the Internet

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

in each marketing sector is completely the same. In fact, it is often so similar it is h

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ard to tell which company is which.

Recently, a couple of marketing for theorists had d

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ecided that if 97% of all the marketing on the Internet is exactly the same, then the 3%

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

who are the innovators will stand out by quite a lot. Indeed this may be true. The 3% d

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

oes will show up as unique simply because of all the copycats. I wonder how the top Inte

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rnet marketing entrepreneurs deal with this on their web sites. After all, every time th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ey do something every other online site tries to copy them.

After 27 years in business

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

can tell you that it use to drive me nuts, but we out innovated everyone and it got to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the point we were modifying our marketing every month in our company. As soon as you pro

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

duce something and the word gets around, everyone copies you. On the Internet where your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

competitors surf your site daily, it is a wonder how you can tell sometimes who was the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

originator of an idea or marketing plan.

Perhaps on the Internet the game is played at

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a much higher speed like a video game and you have to constantly be changing your web s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ite and your marketing to stay ahead of the competition and out innovate them.

Philosop

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hically and theoretically speaking this might even cause problems for customers who visi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t your web site one day to find something and then come back later after deciding to pur

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

chase it and your web site has changed. Interesting subject. Please consider this a 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Marketing Copy Cats and Theory Discussed

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