Advice You - Business

Do you use client testimonials on your sales marketing materials? The use of client testimonials is one

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of the best and oldest sales marketing tactics, whether it be used on your flyers, brochures, company

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

website, newspaper & magazine advertisements, or even framed letters hanging on your office wall.

Usin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g client testimonials works. But there is a right way and a wrong way to do it.

In short, when includi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ng a testimonial in sales marketing material, include the full name and, if applicable, company that th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e testimonial giver works for, along with their position within that company.

Why should you include t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he full name, company, and position in a client testimonial? The reason is that it is so easy to create

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a fake testimonial that a lot of companies do just that. And, consumers realize this and don’t g

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ive much credence to fake looking testimonials. They’re easy to spot too. They usually include just a f

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

irst name. The client testimonials on your sales marketing material should not make this mistake.

A c

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lient testimonial that is verifiable is, more often than not, a real testimonial. By "ver

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ifiable" I mean that a consumer reading it can take note of the testimonial giver's name and company th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

at he works for and easily look him up to ask further questions. Most consumers will not actually do th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is but that's not the point. Just the fact that they believe they can look the person up will give the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

estimonial all the credibility in the world.

Just look at movie reviews on movie posters. Have you eve

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r seen one like this: "A must see – John." Of course not. You'd be thinking, "Who the hell is John?" It

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

would look more like this: "A must see - John Doe, New York Times." Movie reviews always include the f

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ull name and company of the reviewer. That doesn't mean that people call the reviewer to verify his com

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ments. And, so should your own company’s testimonials include the full name and company of the testimon

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ial giver.

Client testimonial work in sales marketing, you just need to know how to use them correctly

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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