Advice You - Business

Research indicates that the majority of dissatisfied customers

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

don’t bother to complain. They simply vote with their wallets

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and go elsewhere. So when a customer DOES complain, it’s a go

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lden opportunity to make a positive impression and keep a cust

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

omer for life. A customer who complains still wants to do busi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ness with you, if you can make things right. This is the time

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to thank him or her for giving you the chance to make things r

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ight and assure them that you want to do everything you can to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

make them happy again.

Can you imagine how a complainer feel

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s when they open a “Thank You” card from a representative of a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

company they just ripped to shreads? That one simple card coul

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d make the difference as to whether that customer remains a li

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

fetime customer or not. And a lifetime customer could mean tho

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

usands of dollars in sales.

In today’s fast-paced, hectic wor

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ld, old-time courtesies like saying “Thank You” or “We Apologi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ze” can really make you and your company stand out from the co

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mpetition. The little things are what sets you apart. It’s the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

little things that make people remember you and your company.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

And it takes so little time but the rewards are huge. Start t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

urning complaints into opportunities to build customer loyalty

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Have a product or service, and know your target market. Find out what people need, want. Visit forums, check out what they are saying on blogs.

The old types of post-paid telephone bills, printed in fixed formats and delivered through postal services, are fast yielding way to prepaid billing and online payment options. With advancements taking place in various modes of telecommunication and the voice, data or wireless technologies coming with new features, telecom service providers have to keep pace with the rapidly changing technologies and thereby coordinate the printing, designing, formatting and the delivery of the bills.

When I think of the term bootstrapping, I always think of starting a business without outside financial help, but technically, it means, 'using a special process to perform a task that one would be unable to do in general'.

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Advice You - Thank the Complainers

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