Advice You - Business

As a woman, there are many ways to keep me from doing business with you. One is to send me email spam; like most people, I don’t like that. Another way is to send teenagers to knock

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on my door to sell your product; if I don’t recognize the person knocking, I won’t answer. These are typical annoyances for most people, however, the #1 way to keep me from doing busin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ss with you may not be.

I personally have a very low threshold for people who waste my time. My time is precious, and if you are wasting it, you are done.

Recently, I was looking fo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a particular hard-to-find product. Luckily, I found it on the internet and then went on to find a company that sold it dirt cheap. So I called this company to make sure they had it

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n stock.

I was told by the customer service person that, yes, indeed, they did have the product and it would ship out within 24 hours. How exciting! Not only did I find it, but I co

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

uld have it within 4 or 5 days if I paid more to have it shipped express, so I did. This was going to work out perfectly because we were leaving town for two months and I wouldn’t hav

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to deal with it from another state.

Well, a whole week went by and the product was still not here. So, I sent the company an email asking when they shipped it. The email that I got

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

back from them said that this item was discontinued and I would not be receiving it, but would I still like to pay for it?

What???

I called to make sure they had it in stock and they

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

said they did. So now they are saying they don’t? How could that have happened?

Why didn’t they tell me it wouldn’t be shipping? Wouldn’t they have known within 24 hours if they wo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

uldn’t be shipping it? That’s what they said – they would be shipping it within 24 hours.

I called and talked with the customer service person and asked her all these questions. She

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

admitted that she did not have access to tell me whether they had that product in stock. She lied to me.

Boy, was I mad. First of all, they wasted a whole week of my time, and then

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hey lied to me. Two strikes against them – big strikes. The third strike came when they asked if I would still like to pay for it. Of course not!!

I sent them an email telling them

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

that I would not be doing business with that company any more and that it’s companies like theirs that make internet businesses look bad.

Now, I realize that most people would not be

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

pleased after going through an experience like this. My point here is that as a woman, a mother, a wife, a business owner, and in my home – the event organizer, the nurse, the coach,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he cleaning lady, the gardener, the bill-payer, the dish washer, the laundry lady, the shopper, the cook, etc., (you get the picture), I do not have time to be dealing with businesses

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ho do not take care of their customers. I do not have time to deal with anyone who wastes my time. Period.

I sometimes go to a great extent to make sure I am doing business with a c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mpany I can trust. They have to prove to me that they will help me get my jobs done on time. They have to help me save time, not waste it. They also have to be truthful and work out

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of integrity. This is so important.

Now, I have been around people who give businesses second and third chances. They aren’t as intense about timeliness, integrity, and truthfulnes

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

as I am. As a woman, that’s how I am. I have a whole list of things I need to get done every day and I don’t have the time or the patience to horse around.

So, for anyone who owns

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

business and wants to market to women the biggest tip I can give you is (please) make sure you don’t waste our time. Because if you do, you’re done.

Copyright 2006 Wendi Moore-Buyss

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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