Advice You - Business

So you’ve made it through the Trade Show Planning & Budgeting phase, you've learned how to Create Winning Display, and now you are re

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ady for The Trade Show Experience! The key to successful exhibiting is planning. From getting your booth there to booth staffing to t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e return trip home, we've got tips on planning for success.

Preparing to Go.

You have no doubt done extensive planning and p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ep work before heading to the show including travel planning, staff planning, materials and display set-up planning, and prepping all

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of the on-site materials from your Trade Show Toolkit Checklist. And because there is so much to keep track of, we advise creating a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

how Notebook that you carry with you on the way that includes:

Content lists and tracking numbers for all boxes being shipped

Names

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and contact info for all booth items that you ordered (lead retrieval system, internet access, flowers, cleaning service, etc.)

Trav

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l itineraries and hotel information for booth staff

Cell phone numbers for booth staff

Names and contact info for on-site services

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Upon Arrival.

Have plan for booth staff to meet on show floor to help set up your display. When you arrive at the show, make

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ure all items have arrived at your booth and/or at your hotel. If anything is missing, check with the event center staff to locate mi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sing items or track packages.

Booth Set-Up.

Obey event center rules for set-up! Most convention centers have union staff and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

require that exhibits needing tools for assembly be set-up by the union staff. If you have such a display, it's a good idea to be pr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sent during the assembly to be sure that set-up is being done to your specifications. Allow yourself plenty of time for set-up. You

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ay find that you are missing an item or two or that a light bulb has burned out. Allowing extra time to take care of those unexpected

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

items will save you from running around the morning of the show!

Booth Set-Up Tip

Whenever possible, when choosing to purcha

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e or rent a display, explore your options for displays that do not require tools for assembly. Display manufacturers have become mast

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rs of creating even large-scale displays that do not require tools for assembly!

Have Back-Up Plans.

Prior to traveling to t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e show, it's a good idea to locate key vendors in the vicinity of the event location just in case you need them. Many common items su

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

h as photocopying are available through the event company managing the show, but can be pricey. Key vendors may include quick printer

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, a source for fresh flowers and candy, and a drug store for light bulbs, batteries, tape, aspirin and other essential booth supplies

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Employees who enjoy interacting with customers and who genuinely want to help resolve problems are a valuable asset to a business.

What does all this have to do with branding to steal market share? Just everything. Most brands market and advertise to their own current customers and ignore the precepts of those “from the other camp.” At times, it is even more of a waste of funds in that brands talk only to themselves and not even their own customers

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Advice You - Exhibit Booth Set-Up

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