Advice You - Business

When it comes to trade show displays, size does matter, but bigger is not always better! The size of your display de

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

pends on the amount of space you have committed to at the show, and whether it is an island space or an in-line spac

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. It also depends on your target audience and your trade show goals and budgets.

Show Flow

When laying out

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

your booth design, carefully examine your spot on the show floor plan. Depending on your location (on an isle, near

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n entrance, near food, etc.) you can determine the ideal “flow” – that is how you would like show attendees to move

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

through your booth. A good display takes foot traffic from any direction, invites it in, and moves it along in a com

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ortable way.

Comfortable Space

Be careful not to over-crowd your booth with too much product, too much lit

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

erature, or an overwhelming display. Show goers have limited time to take it all in, and most don’t like to be weigh

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d down with too much information or too much “stuff”. Over-crowded booths inhibit a good show flow, too, and will ca

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

use people to skip your booth in favor of another that is less cramped.

Tabletop Displays

Some shows - part

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

cularly small venue shows, local shows and meetings, or single day shows call for a scaled down version of a display

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Tabletop displays as well as Banner Stands are ideal for these events. Many tabletop displays are available as rent

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

al displays. Check with your display vendor to see what your options are for small venue shows.

In-Line Displays

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

/b>

Displays that back up to a wall or to pipe-and-drape are called in-line displays. These displays are most commo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nly 10x10 or 10x20 displays. Configurations and options for in-line displays are many and include pop-up systems, tr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ss systems and even cabinet and countertop systems. Given your booth size and budget, your display vendor should be

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

able to show you many different options.

Island Displays

When it comes to making a big impression at a trad

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

show, nothing beats an island display. Visible from all four sides, island displays give exhibitors great options f

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

or inviting people into a booth in a comfortable way. Island displays come in limitless configurations, shapes, size

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

(and prices!). Your display vendor can tell you what type of display will best fit your budget and trade show goals

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Does Size Matter?

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