Advice You - Business

A common marketing technique being taught by a number of different groups and marketing teams is the hard push tactic, where you give the prospect no real chance to refus

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e, create a massive sense of urgency and try and ensure they have no choice but to do as you wish.

I encountered this the other day with a member of the Dream Team marke

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ting group. Now I am not in anyway trying to trash this course as I understand for some it is a good learning curve, however I have it on authority of another member that

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

they do teach this technique.

For me it began with a couple of emails after I had enquired about the course. I was interested to see how they were teaching people to br

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ng in 20 to 30 people a week into whatever business you were promoting. I asked that the person selling the course call me before 5pm to let me know more details. I didn'

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t hear anything further until I walked in from being out in the wind and rain at 7.30pm, soaked to the skin and the phone rang. My dinner was in the oven and would be ano

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ther 20 minutes and the cats and dog needed feeding.

The guy asked what I was promoting and of course said what a great company it was and how the course he was going to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

introduce me to could explode my business. He said there was a live conference call at 8.00pm that night. I explained that I was interested but that I couldn't really att

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

end the call that night. The guy then got very pushy saying that if I was serious about my business I would miss by dinner and attend. I said I was not prepared to do tha

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t but would attend another call if there was one in a day or so. I was told that there was no further calls for a week or so and my place had to be specially reserved. I

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

as basically told that I would never succeed in online business if my dinner came first and he hung up.

The next morning I emailed him to say I was no longer interested

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

in pursuing the course as I had been totally put off by his attitude. I received a response saying he was sorry but that is the sales technique he had been taught on the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

course and it usually worked. Despite what he had said the day before there was another call that night.

I attended this apparent 'live' call to find it was a pre-record

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ed scripted call giving very little information and all hype and no real content. All I really discovered is that if I paid around $1000 for the course I could attend 4 l

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ve calls which would be at around 1am GMT, be taught how to get my own website which I already have and no real details of what the training entailed. I emailed the guy

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mentioned above to say I was not really interested as 'live' call had been a waste of time and totally uninspiring and that I did not think I would get anything out of it

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

. His response - that I was a failure and would never succeed and I had wasted his time.

Now I have since talked to a couple of others involved in the Dream Team and bo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

h have been very friendly and pleasant but both acknowledged that the course probably wasn't for me and that the hard push tactic was one of the techniques taught (as wel

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l as memorising sales scripts for the phone etc).

This tactic and the guy's attitude totally put me off. This did not create a sense of urgency but left me feeling I was

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

being bullied into something. I would think very carefully before using this hard push idea to gain sales...yes try and close the sale but not by bullying your prospect

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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