Advice You - Business

Trade shows have long been established as a favored way to feature and display your companys produc

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ts in front of buyers from existing, new and potential customers.

Buyers do not have much time, th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y have an agenda and want to see as much of the trade show as possible. It is, therefore, imperativ

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

that you make a good first impression. This is where having visually pleasing exhibition stands is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a must – they must be eye-catching to instantly capture the buyers attention.

Exhibition stands co

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e in all shapes, sizes and forms; from leaflet dispensers to pop-up stands and standing at around 2

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

.2m high, a pop up exhibition stand can make an impressive feature in any display area.

Most good

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

uppliers offer an in-house design and print service that will allow you to customize the exhibition

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

stands to your own specifications. As a result your booth should be able to stand out from the othe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

exhibitors and provide you with a professional backdrop proudly, or subtlety, portraying your corp

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rate identity with the use of color, graphics and logos.

To further enhance the look and usability

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of your trade booth there are a wide range of exhibition stands, display boards and accessories av

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ilable that combine both traditional and new, innovative materials. Plinths, podiums and workstatio

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s, with circular or square work tops, being some of the more popular accessories.

These should all

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

help you engage a buyers attention and draw them into your stand for further investigation, after a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l that is one of the major goals at trade shows: to gather potential leads so you can follow up at

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a later date.

You should also not that, when not in use many modern exhibition stands have space-s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ving features that allow them to condense down and fit into wheeled transit cases that can easily i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to the boot of a car.

All of which goes to make exhibitions stands a versatile yet powerful market

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ng and promotional tool that can make your booth stand out from the crowd and pull in the customers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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