Tags |
|
|
Links |
|
|
Advice You - Making Money With Give-Aways
The guy who thought of giving away free rolls of film every time you have
your films developed at his photo center - is a genius!
You know the rest of th
You know the rest of th
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e story, and so do thousands of other photo centers
around the world who copy this excellent promotion.
STRETCHING DOLLARS
A budget conscious market is
STRETCHING DOLLARS
A budget conscious market is
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
always out looking for a free lunch. For
this reason, you can build a marketing system that self-liquidates its
associated cost, distributing gift cert
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ficates that offer free this or
free that - all the customer has to do is pay a minimal shipping and
handling charge.
FREE SOFTWARE
In Las Vegas, I me
FREE SOFTWARE
In Las Vegas, I me
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
t a poker player who sells software he put together for
$29 and higher. To double the volume and reach other markets, he decided to
repackage his softw
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
re. He gave it a new name, made a new disk label,
and offered it at a ridiculous price:
FREE
To receive the software, all you have to do is fill out th
FREE
To receive the software, all you have to do is fill out th
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e gift certificate
and send it back to him with $8.69 for shipping and handling.
THEY WENT APE! He was giving the certificates to schools, businesses,
THEY WENT APE! He was giving the certificates to schools, businesses,
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
nd
stores who give away the certificates as their own promotional gifts to their
customers. Because the cost to produce and mail this disk is 60 cents,
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
he
was making $8 with every certificate that was redeemed for the free software.
$800,000 IN 27 WEEKS
Take a snapshot of this picture: Say, a total of
$800,000 IN 27 WEEKS
Take a snapshot of this picture: Say, a total of
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
Million certificates
were circulated. Let's say you paid half a penny to print and distribute
these million certificates. Your cost is $5,000. If you
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
generate a 7%
conversion, you'll earn $560,000.00
NUMBERS GAME
If you give other people permission to make copies of and give away your certificates,
NUMBERS GAME
If you give other people permission to make copies of and give away your certificates,
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
your cost to circulate 1 Million certificates will go down.
But your opportunity to make money remains the same.
1% response = $80,000
2% re
1% response = $80,000
2% re
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ponse = $160,000
3% response = $240,000
5% response = $400,000
10% response = $800,000
THE INTERNET
Now, if you do
3% response = $240,000
5% response = $400,000
10% response = $800,000
THE INTERNET
Now, if you do
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
the same thing on the internet you will see similar results. One thing to note is that with the internet you don’t have the cost of normal advertising and y
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
u have a vast array of advertising venues. Here are just a few of the advertising venues that can be utilized:
Classified ads (free and paid) Pay per clic
Classified ads (free and paid) Pay per clic
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ks (ie., Google adwords)
Ezine advertising
Co-op advertising
Joint Venture advertising…
The possibilities are almost endless!
Another point to consider
The possibilities are almost endless!
Another point to consider
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
about going the internet route is that you don’t have to have an actual physical product to give away. Give ebooks, Special Reports, and the like that cost
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
very little to produce or you can put the previously mentioned items on a CD and mail it to the prospect. If you plan to mail the item it should look very p
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ofessional… remember, your reputation is on the line.
And last but certainly not least, your give away must have value, people do not want junk! Make sure
And last but certainly not least, your give away must have value, people do not want junk! Make sure
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
your give away is valuable to the audience you have targeted.
To Your Success,
Ken Smith
www.lessons4success.com
www.powerteamsuccess.blogger.co
To Your Success,
Ken Smith
www.lessons4success.com
www.powerteamsuccess.blogger.co
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/27833/adviceyou-Making-Money-With-GiveAways.html">Making Money With Give-Aways</a>
BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/27833/adviceyou-Making-Money-With-GiveAways.html]Making Money With Give-Aways[/url]
Related Articles:
The Adventures of Wolley Segap-Powerless
Improve Customer Service With GPS Vehicle Tracking Systems
The Eight Best Franchise Opportunities Of 2006
Bookmark it:
|