Advice You - Business

Is your marketing in your company affective? Does your marketing deliver the mes

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sage to the customer that you want to deliver? Is the message that you send to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

our customer simple? Do you find multiple ways to deliver this message in its s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mple form to your potential customers? Is your marketing efficient; that is to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

say are you able to deliver your marketing for a low price and achieve maximum r

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sults? Good marketing delivers an affective message to the customer; does your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

arketing stands up to that test?

Any campaign can spend a million dollars in a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

small market and to get an x-con elected to the mayors seat. Any company can sp

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd $1 million in a small market and achieve synergy with their brand in that mar

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

et. Any company can spend $1 million in a small market and get customers to buy

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

their products or services. But that is not good marketing and that does not re

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

quire delivering an affective message to the customer efficiently. Now then, ca

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

your company's marketing deliver the same results with $1000 in the same small

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

own? If not perhaps your marketing is not good enough?

You must deliver an affe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ctive message to your customer and it needs to be simple and you need to do it e

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ficiently so it does not bankrupt your company. Additionally you should notice

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

return on your investment and new customers, which transfers into profitability

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

for your business. If you fail to achieve any of this then that is not good ma

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

keting. Oh, it may be marketing but good marketing delivers an affective messag

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

efficiently to your potential customers. I hope you will consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Good Marketing Delivers an Effective Message to the Customer

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