Advice You - Business

Many self-proclaimed nit whit marketing consultants who write marketing books, give s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

peeches, sell tapes and pretend to be superstars of their field say things like; No M

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tter What Marketing Will Make Your Goals a Reality. They say that marketing is all ab

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ut choosing your target customers and then putting out the correct communication.

We

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

l indeed, some of this sounds really special but it is utter hokum and horse dung rea

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ly. You see most of these marketing specialists and self-proclaimed wannabe, textbook

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

grabbing, gurus of advertising and marketing, used car salesmen types proclaim the a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

swers of what marketing is by baffling business owners with BS. Why? Well simple they

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

want to sell you their tapes and books. Some are decent and worthy, most are a waste

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f money and nearly all of them are a dime a dozen and say the same things.

These con

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ultant types will say that marketing; “Creates Awareness” of your business offerings

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to your potential customers? Well creating awareness sure sounds special indeed. But

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o you really want to create awareness or do you want to sell your products and servic

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s?

Indeed awareness is good, but realize that you want to be the discussion at the d

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nner tables of your clientele and then you want them to come and buy from you. Now th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n, where in creating awareness does that mean more sales? I am very aware of how Viag

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ra works, but unlike these self-proclaimed marketing authors, book writers and nit wi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s; I do not have a problem getting it up or moving our products into the shopping bag

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of our target customers. Be careful of those who say marketing is all about; Creatin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Awareness. That is a very small part of what marketing is and it is often irrelevant

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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