Advice You - Business

Something very strange happens when folks turn on their computers. People who are normally very polite, forget their manners. People who always mak

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e sure to mind all their P's & Q's suddenly don't realize there are rules on the internet too. For some reason many folks when they turn on their co

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mputer, they shut off their common sense.

Imagine you are at a seminar on personal finance. Would you stand up, interrupt the speaker and say "Hey

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

belong to company XYZ, I'd like you to join me?" For most people reading this article, the answer to that question would be no. If finance isn't y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

our thing, then imagine yourself sitting at a PTA meeting. Would you jump up and say "Hey everyone I belong to XYZ company, come get a catalog from

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e"? Again, I'm certain for most the answer is no!

The internet is no different than the above two scenarios. If you visit message boards and you j

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ump in with an ad about your company, you will be viewed as rude, and possibly asked not to come back to that community. If you visit chat rooms and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

come in advertising your company, again, you'll most likely be asked to leave, and others will view you as inconsiderate.

Many folks will say "but

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he internet gives me such a large audience to market to". What country do you reside in? Do you not have a huge audience just by the residents of yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ur country?

So, what can you do on the internet? Remembering that talking to others is your goal and not blatantly advertising here are some things

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you can do:

1. Interact and talk with other people on message boards. If you feel your company meets the need of a person on the board, email them

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

personally AFTER you have established an initial relationship with them, and they view you as a friend. Check the message board policies. If a sig

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nature line is allowed, then by all means use a non- advertising signature line.

2. Visit chat rooms and talk to people. If this were a party at th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

neighbors' house, you would not talk only about your business. You would talk about the weather, politics, etc. Do the same in the chat rooms. Me

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

et people and let people get to know you.

3. Join email groups. As I've said before, talk with others. Share your expertise with others. If the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

roup allows, use a signature line with your email address or web address.

4. Many groups allow you to create a profile. Take advantage of this. I

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nclude many details about who you are, not just a business pitch.

5. Include a signature line in all your outgoing mail. I am not telling you to s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pam, I am suggesting that whenever you send email, whether to family friends or whoever, include your signature line with a link to your website. If

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

folks wish to click they will.

6. Write articles for ezines. Publishers are always looking for fresh content and many welcome articles written by

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

others. A brief bio is usually allowed with your article.

Above all, use your common sense. Don't do something online that you wouldn't do offline

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Research reveals that the Number One reason people quit their jobs is a poor relationship with their supervisor. How do you rank on my 8-point checklist? Tips for becoming a better boss.

We all start a business (online or offline) or work for someone else for one reason and one reason only: To make money. There's potential to both sides depending on how good we are at what we do.

In our organisations The Manager is normally the person with the least hands on experience, yet he is expected to control the people with the most hands on experience. Should we be happy to continue using this recipe for disaster as a core management strategy or should we be looking for a more logical strategy, one that includes the experience of the workforce instead of ignoring it.

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