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Travel brochures are more or less like other brochures but they contain visuals of higher quality

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, considering that they need to give the right feel and impact of the places they advertise and c

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ampaign for.

Travel brochure doubles as a vacation guide and is full of maps, pictures of touris

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t spots, and information pertaining to the landmarks and must-visit places. Information must also

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

be provided about the flora, fauna, climate, culture, history and geography of the places mentio

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ed in the brochure. An ideal travel brochure should also give information about flights, roads, t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he shortest way of reaching a particular place, and other such information. Apart from this, it s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hould give detailed information about accommodations–a list of hotels, motels, upper-range hotels

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and mid-range accommodations.

A travel brochure differs from other brochures in that the writin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g style is persuasive – the ideal travel brochure leaves a strong impact on a would-be traveler a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d compels him to visit the places mentioned within. However, while playing with words and creatin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

g the right imagery, care should be taken to ensure that one does not get carried away – the info

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rmation should be correct and factual. They should enable people to make informed decisions – car

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e should be taken that neither the text nor the visuals convey a misleading impression, so that t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ravelers do not feel let down when they actually visit the places mentioned in the brochure.

One

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

should also be prepared for somewhat higher expenses when producing a travel brochure. By their v

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ery nature, travel brochures need good-quality printing to make the visuals as appealing as possi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ble. The photographs should speak to the intended target base. Ideally, travel brochures should b

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e in full-color and innovatively designed, with several folds to present more pictures in neat di

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

visions. In the end, the best travel brochure is that which succeeds in increasing tourist inflow

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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