Advice You - Business

Many excellent corporate marketers who are superstars in their ow

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n right will brain fart when given an unusual service to market.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

et’s take marketing a truck wash business; How would you go about

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

marketing the washing of trucks anyway? Well when we ask corpora

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e marketers this subject they usually bomb big time and they do n

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t seem to get it.

You see so often they will immediately conside

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r trade journals, direct sales or brochures mailed to the corpora

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e owners of truck fleets? Well sure that will get some customers,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

but if you only had one or two or even 5 truck washes, that would

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

be a rather wasted effort. Direct sales makes sense but you migh

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

be sending sales teams around the country as all these over the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

oad trucking companies which might pass by your truck stops or tr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

uck washes are all over the place you see?

The best way we have

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ound is to go to driver lounges and tell the drivers to drop this

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

off with the dispatchers and ask them to give you their truck dis

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

patchers names and phone numbers so you can call the decision mak

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rs directly. Contacting a huge corporate giant trucking company d

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rectly will never get you to the dispatchers phone numbers. You h

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ave to work within their corporate system, but trying to go thru

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

he front door is a friggin disaster. So consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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