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Advice You - Use Trade Show Magicians to Fill Your Booth with Prospects
Trade show magicians are one of the many ways to build booth traffic and separate your company from others on th
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e floor.
At a trade show you not only have to compete against your competition's sales reps but also you have t
At a trade show you not only have to compete against your competition's sales reps but also you have t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
o compete against all the 'attention-grabbing' strategies they use.
Louder doesn't always mean more traffic.
O
Louder doesn't always mean more traffic.
O
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e thing that really draws a crowd IS a crowd.
If you want to build a small crowd that grows larger, consider ho
If you want to build a small crowd that grows larger, consider ho
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
w magic works on people.
It is irresistible!
Even better, a good trade show magician understands his (or her)
It is irresistible!
Even better, a good trade show magician understands his (or her)
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
role on the floor and works for you to build an interested, feel-good crowd.
If you are planning to use trade s
If you are planning to use trade s
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ow magic to draw a crowd . . . and it will, then you need to go one step further.
Just doing magic for the audi
Just doing magic for the audi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ence that will build in your booth is not enough.
You have to have a plan!
There are really two things you hav
You have to have a plan!
There are really two things you hav
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e to do to make this not just a good strategy but a great one.
First.
You have to find a way to engage people
First.
You have to find a way to engage people
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
uring or after the magic to find who they are. Look at your booth layout, train your staff and create some sign
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
up tools.
But in some way you have to take advantage of the fact a large crowd has stopped at your booth.
Seco
But in some way you have to take advantage of the fact a large crowd has stopped at your booth.
Seco
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
nd.
You must ensure your key marketing message is incorporated into the act. Trade show magic is not really abo
You must ensure your key marketing message is incorporated into the act. Trade show magic is not really abo
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t entertaining people, although good magic does just that. People in good moods are easier to approach and build
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
rapport with.
But this is a chance to add that EXTRA piece of having a larger group hear your key marketing me
But this is a chance to add that EXTRA piece of having a larger group hear your key marketing me
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ssage.
This will work great if your trade show audience is as laser-focused as your target market.
For example
This will work great if your trade show audience is as laser-focused as your target market.
For example
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
if your target is dentists, and you are at a dental convention you don't need to spend much time qualifying to
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
discover if you have a dentist in front of you or not. They will be.
But if you are at a technology show, you m
But if you are at a technology show, you m
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ay be talking to anyone from the VP to a programmer so you need to find out who they are.
So take this chance t
So take this chance t
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
get your message to your audience. A special offer at the end would do the trick.
Spend the time BEFORE the sh
Spend the time BEFORE the sh
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ow during your planning sessions (you do do planning don't you?) to use trade show magic to go to the next level
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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